Publicity Stunt: The Westin Hotel Zen Garden



Location: San Francisco, California

The Westin Hotel chain needed a creative way to enhance their nationwide campaign to promote the rejuvenating and renewing experience of a Westin stay. Through the course of a three-day workweek Attack! commissioned a local Zen artist to design a Zen garden in San Francisco’s busy Union Square (directly across from The Westin Hotel itself). More than 25 tons of gravel and rocks were brought in to build the enchanting 30-by-80-foot garden. City-goers were able to watch the artist work first hand while hanging out, working, or reading. Friendly staff was on hand to answer questions, and over three thousand Westin Hotel flyers were distributed.

Read more on The Westin Hotel marketing campaign.