Online Marketing: BBC DanceWars takes it to the ‘Net

Attack! built a non-traditional online campaign for the British Broadcasting Corporation’s (BBC) newest primetime ABC show, Dance War: Bruno versus Carrie Ann. Attack! helped increase exposure and excitement surrounding the show by infiltrating key social networking sites, blogs, message boards and consumer boards. Concentrated efforts were made to contact online influencers, including bloggers and message board administrators, to provide them with Dance War information, links, multimedia and swag.