Guerilla Marketing: Vespa- Maybelline Wedding in NYC!

Conde-Nast-Maybelline-Vespa-Street-Team-MarketingConde-Nast-Maybelline-Vespa-Street-TeamsConde-Nast-Maybelline-Vespa-Promotional-Model-Street-Teams

Location: New York City
Attack!
teamed up with Conde Nast Bridal Media, Maybelline and Vespa for a wedding-themed publicity stunt in Manhattan. A costumed bride and groom cruised the streets of Manhattan on a spankin’ new Vespa scooter, giving out nearly 3,000 samples of Maybelline lipstick and 3,000 promotional postcards. The bride and groom, alongside a bridesmaid and a groomsman, gathered thousands of entries for a sweepstakes to win a 2008 Vespa.

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