Publicity Stunt and Guerilla Marketing: Fox Sports; LT wants your vote!


Location: New York City

Attack! sent a group of fun and professional football fans to Fox Sports headquarters to serve as the official campaigners for LaDaninian Tomlinson, star rusher for the San Diego Chargers. As LT spoke with press, Attack! Marketing staff helped campaign for LT to become the #1 Fantasy Football pick with picket signs, big smiles and loud cheers. Attack! helped to increase brand awareness for Fox Sports by attracting significant consumer and media interest.

Take a look at the video clip on FOX NEWS to see Attack! Marketing and LT in action: LT Wants Your Vote!