Event Marketing: FedEx Golf



Location: Fairlawn, Ohio and Braintree, MA

To promote the FedEx Cup, a PGA Tour tournament, Attack! brand ambassadors were sent to local golf courses to interact with golf enthusiasts. The polished and well-spoken Attack staff passed out promotional materials highlighting the FedEx Cup and an instore events scheduled the following week. In addition to visiting golf courses, brand ambassadors visited select businesses to spread the word. On the day of the event, Attack! brand ambassadors were on-site to engage with consumers and get them interested in the golf themed games and giveaways, all the while educating customers on the upcoming FedEx Cup.