Guerrilla Marketing and Premium Sampling: Popchips at Nike’s Human Race

PopChips-Marketing-in-Los Angeles

PopChips-Marketing-Event-Samplings-in-Los-Angeles

Location: Los Angeles, CA

The thousands that gathered at Nike’s Human Race this year were treated to a visit by the increasingly renowned popchips street team. Attack! gathered L.A.’s best and brightest to represent popchips at the world famous race. Racers were treated to a pre-race show that featured some of the area’s best “pop ‘n’ lockers”. All dancers wore popchips attire and performed alongside a team of energetic staff distributing bags of the product to hungry racers, both pre and post event. Take a peek at the video below to see a truly innovative and wildly successful sampling program.

[dailymotion id=x73iyt]