Bridal Marketing: Modern Bride



Location:  Chicago, IL

Over a weekend in November, Modern Bride treated the women of Chicago to 3,000 hot pink carnations.  Attack! brand ambassadors used the flowers  to promote an upcoming “Girls Night Out” event by tagging each flower with event information.  The Attack! teams painted the town pink by targeting women  at bridal boutiques, departments stores, nail salons,  and spas.