Buzz Marketing: Dude, where’s my Bailout Wine?

Bailout-Wine-Holiday-Costumed-Character-in-San-Francisco

CrushPad-Promotional-Model-Street-Teams-in-San-Francisco

Bailout-Wine-Event-Marketing-with-Costumed-Characters

CrushPad-Promotional-Model-in-San-Francisco

Location:  San Francisco, CA

Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers a $2 economic stimulus check.  Hoping to ease market volatility woes, local Attack! Brand Ambassadors faced the crisp San Francisco holiday breeze in Union Square for five hours wearing nothing but a 50 pound wine barrel.  They distributed flyers, engaged shoppers, amused spectators, and created much needed buzz for Bailout Wine.