Street Teams: Krystal’s Blitz Energy Drink




Locations:  Nashville, TN; Knoxville, TN; Birmingham, AL; Chattanooga, TN

To promote Krystal’s new energy drink, “Blitz”, guerrilla street teams distributed coupons at key nightlife events in Alabama and Tennessee.  Uniformed teams of four interacted directly with consumers and shared product info with young men and women out enjoying the evening.  Close to 8,000 coupons were distributed over the course of the program.