Branded Italian Ice Carts: Orignial Penguin SoHo Grand Opening




Location:  New York, NY

The classic apparel brand Original Penguin opened a new retail location in SoHo, and handsome Attack! brand ambassadors were on-hand to help celebrate.  Two brand ambassadors manned branded Italian Ice Carts in the store’s trendy neighborhood, sharing the refreshing iced treats with passersby. Each treat was given alongside a promotional card, redeemable at the new Original Penguin store.  The carts served close to 2,500 servings over the four-day execution.