In-store Promotions: Kellogg’s Mariachi Events

Location: Sahuarita, AZ; Queen Creek, AZ; Tucson, AZ; Nogales, AZ; Phoenix, AZ; Haines City, FL; Kissimmee, FL; Fort Wayne, IN; Indianapolis IN; Rochester, MN; Bellevue, NE; Las Cruces, NM; Carson City, NV; Sapulpa, OK; Miami, OK; Nashville, TN; Austin, TX; Lubbock, TX; San Antonio, TX; San Marcos, TX; Waco, TX

In an attempt to entertain consumers while advertising their brand, Attack! sent Mariachi bands to several Walmarts in different states. Attack! set up tables with Kellogg’s products as lively Mariachi bands played music to Walmart customers. The Mariachi Band campaign stretched to 22 cities throughout the country, and captivated the attention of Walmart shoppers.