Location: New York City, NY; Los Angeles, CA
Chandelier Creative collaborated with the Parsons New School for Design in New York City to promote the Morgans Hotel Group during these economically challenging times. Using slogan “F*** the Recession,” the plan was to encourage risk taking as a way to combat the downturn. Attack! sent postering teams out to hundreds of locations across NYC and L.A. to place outdoor posters. In addition, Attack!’s guerrilla projectionists played the campaign’s sizzle reel in popular nightlife districts over a three-day weekend.