Street Team Stealth Distribution: Batman Arkham Asylum

Locations: Orlando, FL; Daytona Beach, FL; Melbourne, FL; Sacramento, CA; Stockton, CA; Modesto, CA; Denver, Co; Miami, FL; Ft. Lauderdale, FL; Phoenix, AZ; Cleveland, OH; Minneapolis, MN; St. Paul, MN; Tampa, FL; St. Petersburg, FL; Sarasota, FL; Seattle, WA; Tacoma, WA; Houston, TX; Detroit, MI; Atlanta, GA; Washington D.C., WA; Dallas, TX; Fort Worth, VA; Boston, MA; San Francisco, CA; San Jose, CA; Philadelphia, PA; Chicago, IL; New York, NY; Los Angeles, CA

To increase excitement for the new release of Batman: Arkham Asylum, Attack! Street Teams hid Security Access Cards in select locations. The 20 city stealth distribution targeted gamer hang out’s such as comic-book shops, gaming retailers, and college campuses. Each of the 18,000 Security Cards distributed led gamers to a secret website that allowed exclusive access to the game. Batman: Arkham Asylum sold 593,000 units in the first 4 days of sale.