Bi-Lingual Street Team Marketing: Boost Mobile Launch

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Locations: Chicago, IL; San Francisco, CA; Los Angeles; CA; Boston, MA; Detroit, MI; St. Louis, MO; Kansas City, MO; Phoenix, AZ; Tucson, AZ; Albuquerque, NM; Portland, OR; Seattle, WA; Baltimore, MD; Long Island, NY; New York, NY; Joliet, IL; Orlando, FL; Louisville, KY; Cleveland, OH; Garden City, NY; Riverside, CA; Cincinnati, OH; Yonkers, NY

Attack! street teams headed to 28 different markets over a 6 month period to help promote Boost Mobile’s newest service plan launch. Bi-lingual brand ambassadors distributed flyers and  interacted with local residents at Hispanic cultural parades, events and festivals. To complement the Boost Launch, promotional staff executed staged mock protests at various high-traffic locations. Spanish speaking street teams drew attention with Boost Mobile picket signs and chants, encouraging passersby to learn more about available Boost services.