Location: New York, NY
During the Fourth of July, Attack! brand ambassadors headed to New York to attend the annual Nathan’s Hot Dog Eating Contest. Enthusiastic and knowledgeable spokesmodels helped promote Pepto Bismol products at the event. A giant hot dog contest illustration with head cut-outs was placed at the center of the Pepto Bismol booth. Brand ambassadors encouraged event attendees to take photos with the cut-out and distributed Pepto thunder sticks to help pump-up the crowd for the competition.