Bi-Lingual Brand Ambassadors: Q Pay

Location: New York, NY; Dallas, TX; San Francisco, CA

Attack! bi-lingual brand ambassadors participated in a large scale  in-store promotion  to drive awareness of a payment card among the Hispanic demographic. Attack! teams visited stores in cities surrounding three metropolises: New York, Dallas and San Francisco. The friendly Spanish-speaking staff distributed branded shirts, free sample cards and informative flyers to local shoppers.