Brand Ambassadors: Target Read Across America


Location: New York, NY

In order to help put books in kids’ hands and foster learning, Target partnered with Read Across America for a fun, educational promotion.  Professional Attack! brand ambassadors were on site to see the promotion through and keep things running smoothly.  A costumed Cat in the Hat was also on site to help promote and interact with participants. The event helped to connect consumers with Target and also raised 25,000 books for students in public schools.