Location: San Francisco, CA
With the help of Attack! brand ambassadors, the famous California Academy of Sciences (CAS) at Golden Gate Park in San Francisco was able to promote and create buzz around their new summer exhibition. Street teams distributed 40,000 branded hotel key-cards to 40 of the top tourist hotels around the San Francisco area. The brand ambassadors were able to snap some great photos with the affiliated hotel staff and guests proving an effective circulation of the CAS promotional materials.