Location: San Francisco, CA
Attack! brand ambassadors setup a mouth watering, sampling experience for the California Teas promotion at the Cherry Blossom Festival in San Francisco. The campaign also targeted multiple high traffic locations across the nation, brand ambassadors used their knowledge of the delicious new California Teas beverage selection to talk serious tea business with interested passersby. The thirsty guests were able to sample all seven different flavors, receive great discount coupons and learn about local stores that stocked the product.