Locations: New York, NY; Jackson, MS; Los Angeles, CA; Omaha, NE; Detroit, MI; Little Rock, AR; Greenville, SC; DeMoines, IA; El Paso, TX; Anchorage, AK
This year will mark the 85th anniversary of Macyâ€™s annual Thanksgiving Day Parade and with the help of Attack! brand ambassadors and SMILE (social media in live events) the iconic retailer has given its fans a chance to design the next Macyâ€™s Parade Elf Balloon. Street events consisting of mobile billboards, street teams and Macy’s “DÃ©cor Stationsâ€Â were used in high-traffic areas to spread awareness about the online contest.
With their savvy experiential marketing skills, Attack!â€™s brand ambassadors fostered an environment of creativity and excitement throughout the nation. They evoked the inner-artist in passersby by providing Macyâ€™s branded supplies for participants to design their very own contribution to the contest!