Brand Ambassadors: Macy’s Great American Elf Adventure

 

Locations: New York, NY; Jackson, MS; Los Angeles, CA; Omaha, NE; Detroit, MI; Little Rock, AR; Greenville, SC; DeMoines, IA; El Paso, TX; Anchorage, AK

This year will mark the 85th anniversary of Macy’s annual Thanksgiving Day Parade and with the help of Attack! brand ambassadors and SMILE (social media in live events) the iconic retailer has given its fans a chance to design the next Macy’s Parade Elf Balloon. Street events consisting of mobile billboards, street teams and Macy’s “Décor Stations”  were used in high-traffic areas to spread awareness about the online contest.

With their savvy experiential marketing skills, Attack!’s brand ambassadors fostered an environment of creativity and excitement throughout the nation. They evoked the inner-artist in passersby by providing Macy’s branded supplies for participants to design their very own contribution to the contest!