Brand Ambassadors: Axe College Invasion

Locations: Austin, TX; Baton Rouge, LA; Boston, MA; Cincinnati, OH; Houston, TX; Knoxville, TN; Long Beach, CA; Los Angeles, CA; Raleigh, NC; Seattle, WA; Tampa, FL; Cincinnati, OH;  Philadelphia, PA; New York, NY;  Minneapolis, MN; Seattle, WA; New York, NY; Austin, TX; Richmond, VA

Axe Body Spray’s slogan, “Even Angels will Fall” sums up the experience Attack!s brand ambassadors bestowed on colleges around the country!

Attack! coordinated and executed a college tour of over 40 campuses around the country in support of the nationwide launch of Axe Body Spray’s new fragrance. Brand ambassadors possessing  the beauty and qualities of an angel distributed Axe Excite samples to thousands of eager fellows at each campus. The personable promotional models were even a hit with the female student population with many requesting extra samples for their significant others!