New York City, NY; Chicago, IL; Los Angeles, CA
To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, â€œPretty Powerfulâ€ is geared towards all women, regardless of age or ethnicity.
The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.Â The street team was even able to direct traffic into Bloomingdaleâ€™s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.