Street Teams hand out ‘Pretty Powerful’ samples to women.

New York City, NY; Chicago, IL; Los Angeles, CA

To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, “Pretty Powerful” is geared towards all women, regardless of age or ethnicity.

The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.  The street team was even able to direct traffic into Bloomingdale’s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.