Lawless DVD Released with New Twist

Brand Ambassadors involved in consumer engagement with premium distributionBrand Ambassadors distribute branded collateral in a experiential marketing event. WMLawlessDVDRelease3

When 2012’s Lawless was released to DVD, Attack!’s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendees’ love for all things automotive with Lawless’s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gang’s illegal activities. Many people had seen the movie and thought “Lawless did a great job of portraying gangster films in an older time period.” While prohibition and distilleries were also central to the plot, one man wanted to know: “Did you bring any moonshine?!”