Brands Dissolving Away from Relevancy

There are numerous brands that undergo sudden and rapid growth at the hands of a strong and innovative leader. Many of the world’s most recognized brands still carry the name of their founders or leaders, who raised their company up and out of obscurity. However, companies that have had the benefit of finding such a capable leader always face an obstacle that can single-handily undo all of their hard work. This obstacle is the moment when a leader leaves.

In a recent article on CommPro, Christian Jurinka, Co-Founder and Chief Engagement Officer of Attack! Marketing, takes a brief look at this moment and breaks down what happens to a company that is unable to recover and loses the essence of its brand. Christian argues that the Martha Stewart brand is facing the danger of the “Denial of Risk and Peril” Stage. Read more about why the Martha Stewart brand is in danger of completely falling out of relevancy on Christian’s CommPro article!


Attack! is a multi-channel lifestyle agency helping brands reach consumers in live settings by driving trial & conversion. Attack! Marketing launches programs nationwide specializes in ExperientialTalent, & Promotions, with offices in San Francisco, Los Angeles, and Norwalk.