Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour aroundÂ ConnecticutÂ during the holiday season. Promotional modelsÂ engaged with consumer interaction and distributed samplesÂ as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.
Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
Attack! goes to Six Flags Massachusetts withÂ Brand Ambassadors, Street Teams, and Field Market ManagersÂ to promote Wheat Thins. Samples were distributed, mobile check-insÂ were made, and a presence was created through consumer interaction. With over a thousand in attendance, Wheat Thins took their bold flavors to new heights at Six Flags theme park.
Attack! teams up with First Niagara Bank in bringing holiday cheer to consumers for the Â shopping season. Brand ambassadorsÂ work together to provide free gift wrapping to thousands of costumers throughout Pennsylvania and New York. FirstÂ NiagaraÂ was a able to build a presenceÂ through consumer engagement while giving the gift of giving for the holidays.
With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.
In Newark, New Jersey Attack! Marketing projects Ferrero Rocherâ€™s seasonal holiday chocolate product launch.Â Brand Ambassadors served as in-store demonstrators educating shoppers of different variations of the holiday favorite to consumers, while collecting feedback on which selection they desired most. The people of New Jersey got to taste the sweet sensation of, as they say in French,Â chocolat.
Brand Ambassadors hit the road for a SEC mobile tour starting in Texas, headed to the Florida Gator Bowl. Promotional sunglasses, t-shirts, and bottle openers were handed out to generate awareness of the Taxslayer.com brand and its software.
Attack! setup booths alongside the rally bus outside of stadium parking lots to educate tailgaters on the tax preparation software advantages. People of all ages were able to bring something back and enjoy some good o’l college football.
New York City, NY; Chicago, IL; Los Angeles, CA
To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, â€œPretty Powerfulâ€ is geared towards all women, regardless of age or ethnicity.
The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.Â The street team was even able to direct traffic into Bloomingdaleâ€™s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.
To promote the newÂ coconutÂ water based energy drink, PowerCoco, Attack! Brand Ambassadors hit the streets of New York City. They delivered full size free samples of PowerCoco to thousands of customers, collected their feedback and described the benefits of this low-calorie, nearly sugar-free energy drink.
In various locations throughout Manhattan, from Whole Foods Tribeca to Equinox Wall Street, our Street Ambassadors offered a refreshing drink to the public and Â shared with them the goodness of this new product!
The folks over at Sebastian Professionals believe style should be unique, fierce, and make a statement. Attack! kept their companyâ€™s philosophy in mind when we coordinated a four day activation during the week of Fourth of July.
We didnâ€™t just want our attendees to be aware of Sebastianâ€™s products, we wanted them to build a preference for Sebastianâ€™s products by the end of our activation! To establish a long-lasting, deep commitment to the product family, we developed a program that was Â filled with cocktails, product demonstrations, and branded merchandise.
We also had fabulous hairstylists lead a hands-on workshop for participants with promotional models and mannequin heads to discuss the current trends in styling.
What best way to conclude this fierce and stylish week than with a yacht party complete with fireworks!