Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!

 

Sharkies meet Tough Mudders: perfect sampling synergy

Markets: Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed what was missing from the energy rejuvenation market: organic sports chews.  At Tough Mudder obstacle course races (“The Toughest Event on the Planet!”), where participants try themselves against a 10-12 mile course designed by British Special Forces veterans, Attack! Stationed sampling tents, supplying competitors with energy and encouragement.

Why choose Tough Mudder?  First, it’s an ideal place to demonstrate a product that’s all about convenience and on-the-go usage.   Plus, presence at an event that represents the “ultimate” in fitness testing provides positive halo effects and social/viralization possibilities, especially since participants in these types of events are often key influencers in the fitness community, with some being trainers or coaches themselves.  And the Tough Mudder event schedule provided complementary penetration in important Sharkies markets.

An experience for youth that’s “Army Strong!”

Markets: New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S Army’s Strength In Action Tour was intended to reach out to young people all across the U.S.A. and promote a healthy and active lifestyle.  As executed by Attack!, tour attractions included a squad of brand ambassadors  who led those youngsters in athletic competitions, fitness demos, even rock climbing and the chance to experience a flight simulator.

Recipient of a recent PROMO Magazine PRO Award, the tour was cited for showing “what life in the Army would be like, an experiential strategy drives a high level of pre-qualified candidates and dispels any preconceived notions candidates might have.”  The campaign also worked in concert with the Army’s existing support of NASCAR and other sponsorships, delivering a tangible example of what “Army Strong” represents as a personal growth and career path.

We pour a little Licor — via brand ambassador activation

Markets: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! splashed into bars and clubs all across the country to launch the popular Spanish spirit Licour 43.  A sweet, light-bodied yellow liquor that’s enormously popular elsewhere, its heritage actually dates back to the days of the Roman Empire, and we leveraged that heritage as part of the brand story we articulated as part of the sampling engagement.

Attack! contemporized the brand for American audiences by deploying brand ambassadors using iPads, branded event apparel and more to get the product in front of patrons, and drive on-prem and off-prem trial.  Our brand ambassadors and the targeted venues were carefully chosen to provide the right lifestyle matchups, and give Licour 43 the right kind of brand-appropriate exposure with the right segment.

Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Hooplaha: Brand Ambassadors

Location: Brooklyn, New York

Attack! stationed brand ambassadors near Prospect Park to intrigue park goers in the newly launched lifestyle website Hooplaha. The website is maintained by its members who post inspiring photos, positive quotes, uplifting stories and things that they do happily in their everyday lives. Attack! promoted the website by distributing flyers, signing people up for the website on the spot and most importantly encouraging people to smile.

Once people who registered for the site found out they were eligible to win a prize for just signing up, they really started smiling!

Toilet Mints: Brand Ambassadors

Location: San Francisco, CA

Attack! brand ambassadors were out on in the sun introducing Clorox’s new product, Toilet Mints.  Features and benefits of using this new product pulled out a fresh excitement in the public.  Demo reels were displayed on iPads as our team spread the word about this minty new launch!

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

Safe in Common – Needle Stick Safety Advocacy Tour: Brand Ambassadors

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Location:  Boston, MA; New Orleans, LA;  New York, NY; Washington, DC;  Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;  San Antonio, TX;  Philadelphia, PA;  San Diego, CA;  Los Angeles, CA;  San Francisco, CA;  Houston, TX;  Las Vegas, NV

Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand Ambassadors went into action and Attack!’d.  The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awareness campaign of improving healthcare worker safety while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!