Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!

 

Promotional Marketing: NYC Nissan Marathon

Location: New York, NY

Days before the famous NYC Marathon, energetic Attack! brand ambassadors descended into the streets of the Big Apple to promote Nissan’s new electric car: The Leaf.  Brand ambassadors toured Manhattan and the outer boroughs in a branded Nissan Leaf while  street teams distributed various swag items to interested pedestrians. During the event, Attack! street teams also helped spread the word about the upcoming ING Marathon being held in the city.

Street Marketing: Target PFresh Ambassadors & Wrapped Vehicle

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Locations: Chicago, IL; Washington, D.C.

Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.

Mobile Marketing: Svedka Vodka

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Locations: Hamptons, NY; Long Island, NY

Attack! promotional brand ambassadors headed out to the Hamptons and Long Island, NY to help promote Svedka Vodka’s latest drink campaign. Brand ambassadors visited local hotspots in a neon orange, Svedka Vodka wrapped truck. Street teams interacted with local residents and passed out Svedka branded giveaways to increase awareness about the popular vodka brand.

Flyer Distribution: Fresh Direct Summer Street Teams

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Location: New York City, NY; Stamford, CT

Attack! street teams headed out to NYC to help promote Fresh Direct’s newest food delivery service. Summer brand ambassadors distributed catalogs, card coupons and premium samples of coffee grounds, snack packs and 4-Minute Meals. Street teams interacted with pedestrians and encouraged consumers to look into the new service now available in the Hamptons area.

Vehicle Wrapping: The Galderma Cadillac

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Location: Miami, FL

Attack! created a customized, wrapped ’63 Cadillac Deville to increase brand exposure and booth attendance for skin care company Galderma at this year’s American Academy of Dermatology Convention.  The Galderma Caddy displayed the company’s booth # and roamed popular streets surrounding the event, targeting convention attendees at local hotels and restaurants.

Branded Vehicles: WeTV Pledge 24 for 2010

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Location: New York, New York

At the peak of the holiday shopping season, Attack! sent groups of female brand ambassadors to Manhattan to kick off of WeTV’s “Pledge 24 in 2010” event. The branded WeVolunteer truck made three staged stops around high-traffic shopping areas, getting passersby to pledge 24 hours of community service in 2010 via kiosk stations within the WeVolunteer truck, which served as an impossible to ignore mobile billboard.

Guerrilla Campaign: Medical Research Institute

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Locations: Los Angeles, Boston and Austin

To introduce the Medical Research Institute‘s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced promotional video was displayed at all gyms, offering those interested in-depth product info.  Whether it be passing out samples in the weight room at 24 Hour Fitness or at a high-traffic GNC store, staff delivered product information and coupons to the the target demographic, boosting sales, product awareness, and brand loyalty.

Learn more about the MRI RTD marketing campaign.

Brand Ambassadors in Street Sampling: Del Taco’s Inferno

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Location: Los Angeles

Attack! brand ambassadors promoted Del Taco by creating a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out alongside a branded fire-truck, samples of Inferno, chips, beverages and Del Taco coupons. The firetruck and sparkling field staff mingled with people at Angels and Dodgers baseball games, as well as at popular Los Angeles beaches on Memorial Day Weekend.

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Wet-Sampling: Ready to get CRUNK!!!

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Location: Los Angeles, Riverside and Irvine, California

Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

Learn more about the Lil’ Jon CRUNK!!! marketing campaign.

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