Mobile Media: Mini Cooper Countryman

Locations: Los Angeles, CA; New York, NY; San Francisco, CA; Atlanta, GA; Chicago, IL; Dallas, TX

Attack! brand ambassadors visited six major markets to create buzz for the newest Mini Cooper Countryman. Professional drivers drove around in a 2011 Countryman with a real Classic Mini attached to the top!  Street teams stopped at high traffic city locations to distribute promotional giveaways and informational MINI booklets.

Brand Ambassadors: Cotton Bowl

Attractive-female-brand-ambassadors

Costumed-Brand-AmbassadorsLocation: Arlington, TX

Attractive promotional models and brand ambassadors headed to the Cotton Bowl in Arlington, TX to help promote Samsung’s newest cellular phone release. Brand ambassadors interacted with event guests and invited passers to participate in photo ops and football toss activities. Promotional teams on branded segways encouraged attendees to sign-up for the Samsung competition to win free giveaways and prizes.

Photographers: Citibank Toys-for-Tots

Locations: Chicago, IL

Attack! photographers and brand ambassadors visited popular mall destinations during the holidays to raise awareness for Citibank and Toys-for-Tots. Enthusiastic brand ambassadors interacted with shoppers and encouraged passers to take a free holiday photo with their families. Participants were then directed to a website where they could download their photos online. For each photo taken, Citibank would donate $10 to the Toys-for-Tots foundation. Promotional teams also distributed canvas Citibank totes and hand-warmers to shoppers during the event.

In-Store Sampling: Holistic Select

Brand-Ambassadors-Holistic-SelectLocations: Saskatoon, SK; Brooklin, ONT; Victoria, BC; Oakville, ONT; Orleans, ONT; Toronto, ONT; Hamilton, ONT; Regina, SK; London, ONT; Mississaugua, ON

Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.

Black Friday Street Teams: Carolina West Wireless Flyering

CWW Black Friday Brand Ambassadors

CWW Black Friday Flyer DistributionsLocation: Taylorsville, NC; Wilkes, NC; Lenoir, NC; Hickory, NC

To give shoppers a little extra energy on Black Friday, Attack! brand ambassadors visited local shopping centers to pass out treats and promote Carolina West Wireless (CWW) services. Street teams handed out cups of warm hot cocoa and donuts to early shoppers. Brand ambassadors on segways distributed informational flyers and postcards to interested passers. Street teams also headed to the parade in Taylorsville, NC to spread the word about CWW and distribute hot chocolate and coffee to attendees.

Promotional Models: TOMMY Street Teams

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Tommy-Hilfiger-Brand-Ambassadors-Sampling-CouponsLocations: White Plains, NY; New York, NY; Georgetown, DC;

Attack! promotional models headed to local Tommy Hilfiger stores located in popular mall destinations to help promote the newest TOMMY clothing line. Energetic brand ambassadors interacted with shoppers, encouraging them to learn about the new line. Promotional spokesmodels dressed in TOMMY gear distributed the Zine, a miniature magazine featuring TOMMY products and lifestyles. Promotional coupons were also attached to each Zine for shoppers to enjoy!

Shopping Mall Sampling: L’Occitane San Francisco Brand Ambassadors

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L'occitane-Sampling-Brand-Ambassadors-San-Francisco

Locations: San Francisco, CA

Energetic Attack! brand ambassadors headed to the Westfield Mall located in downtown San Francisco to help promote the L’Occitane Natural Skincare line. Dressed in matching yellow shirts, friendly brand ambassadors distributed promotional samples and interacted with interested shoppers.  Promotional staff encouraged consumers to visit the mall’s L’Occitane store for a special celebrity guest appearance and to check out the newest skincare line available.

Costumed Characters: Soap.com Mob

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Soap-Brand-Ambassadors-and-Costumed-Characters

Locations: New York, NY

Energetic Attack! brand ambassadors headed out to the busy streets of New York City to help promote Soap.com’s latest deals. A team of over 30 promotional models were decked out in Soap.com costumes as they interacted with interested passers. Street teams encouraged consumers to visit the Soap.com site and posed to take photos with fans of the site.

Publicity Stunt: Santa Monica Place Mall Hot & Cold Game

Location: Santa Monica, CA

Groups of energetic Attack! street teams headed to the Promenade to help promote the grand opening of the Santa Monica Place Mall. Dressed in color-coded t-shirts, loud, enthusiastic brand ambassadors engaged with local shoppers in the largest game of hot and cold. Promotional teams directed shoppers to the mall by telling them whether they were “warmer” or “colder” to the mall’s location. Shoppers that reached the mall were congratulated, cheered on and applauded by excited brand ambassadors. Check out the video to catch a glimpse of all the excitement the promotion created!

Street Marketing: Target PFresh Ambassadors & Wrapped Vehicle

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Locations: Chicago, IL; Washington, D.C.

Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.