Promotional Event: Propel Fuel Station Launch



Locations: Fremont, CA; San Jose, CA; Oakland, CA; Placerville,CA; Concord, CA; Roseville, CA; Berkeley, CA; Sacramento, CA; Palo Alto, CA; Redwood City, CA

Enthusiastic Attack! street teams visited local fuel stations in Northern California to help promote the launch of Propel Fuel. Over the course of 3 days, energetic brand ambassadors constructed Propel Fuel tents where gift card giveaways and free schwag were distributed. Promotional staff members interacted with customers who were interested in Propel fuel and answered questions regarding the new flex- and bio-diesel fuels.

Event Marketing: Degree Live Nation Sampling



Locations: Tampa, FL; Dallas, TX; Charlotte, NC; Atlanta, GA; Virginia Beach, VA; Indianapolis, IN

Attack! nightlife brand ambassadors headed to various Live Nation concerts and events to help promote Degree’s latest products.  Stationed at busy concert entrances and exits, promotional brand ambassadors interacted with event attendees and distributed free samples of Degree products. Energetic promotional street teams visited Live Nation concerts which included performances by John Mayer, Kings of Leon, Brad Paisley, Toby Keith, Jonas Brothers, Sugarland, Rascal Flats, Tom Petty and Maroon 5.

Out-of-Home Marketing: Neil Young Projections



Locations: New York, NY; Los Angeles, CA

Attack! street teams headed out to the dim lit streets of  New York and Los Angeles to help promote the latest Neil Young Album, Le Noise. Throughout the night, guerrilla projections of Neil Young music videos were displayed on nearby corners and buildings. Local residents were able to enjoy watching the show while listening to Neil’s serenade as they passed by.

Promotional Brand Ambassadors: Salvation Army Samaritans



Locations: Anaheim, CA; Long Beach, CA; Pasadena, CA; San Diego, CA;S Santa Monica, CA; Sherman Oaks, CA; San Francisco, CA

Attack! brand ambassadors visited popular shopping malls and grocery stores to help promote Salvation Army’s random acts of kindness campaign. Promotional street teams helped local residents with their daily errands and became the city’s good Samaritans for the day. During the promotion, enthusiastic brand ambassadors helped customers open doors and carry shopping bags.  Attack!’s good Samaritans also distributed promotional magnets and eco-friendly reusable bags while encouraging customers to donate goods to the Salvation Army.

Buzz Marketing: Bobbi Brown Beauty Rules


Location: New York City, NY

Attack!’s  energetic and outspoken Brand Ambassadors hit the streets of NYC to distribute branded handouts and postcards from the well known international cosmetics company, Bobbi Brown. The mission was to perform an Out-of-Home marketing campaign to promote and create buzz around their new book launch in September, Beauty Rules. The book, which is geared towards tweens, teens, and twenties, was the cause of a lot of excitement in Rockefeller Plaza .

Bi-Lingual Marketing: T-Mobile Premio Nuestro



Locations: Houston, TX; New York, NY

Attack! Spanish speaking street teams visited busy city streets in New York and Houston to help promote the newest T-Mobile Sidekick. Leading up to the Premio Lo Nuestro  People’s Choice Latin Music Awards, bi-lingual brand ambassadors distributed flyers at universities, shopping districts, cafes, sporting events and Latin community facilities. Interested consumers were also encouraged to enter a sweepstakes to win tickets to the upcoming Premio Lo Nuestro event.

Outdoor Marketing: Landshark Poolside Parties


Landshark-promotional-event-flamingo-casino-las-vegasLocation: Las Vegas, NV

Attack! spokesmodels and brand ambassadors headed to Las Vegas to help promote Landshark Beer at the famous Flamingo Hotel and Casino. Friendly, energetic brand ambassadors interacted with hotel guests at poolside and distributed Landshark giveaways and leis. Enthusiastic emcees also hosted poolside competitions and games. The energetic crowd at the Flamingo pool met “The Landshark Fin Queen” promotional model who encouraged guests to try the newest Landshark beverages.

Hispanic Marketing: La Curacao



Locations: Los Angeles, CA; Anaheim, CA; San Bernadino, CA; Chino, CA

Attack! bi-lingual brand ambassadors headed to the streets of Southern California to help promote the grand opening of La Curacao store locations. Street teams passed out flyers at Latino community weekend events and interacted with festival attendees to inform them about the closest La Curacao locations. Interested attendees were also encouraged to enter a sweepstakes to win a a package of La Curacao products.

Outdoor Event Marketing: Pepto Fourth of July


Location: New York, NY

During the Fourth of July, Attack! brand ambassadors headed to New York to attend the annual Nathan’s Hot Dog Eating Contest. Enthusiastic and knowledgeable spokesmodels helped promote Pepto Bismol products at the event. A giant hot dog contest illustration with head cut-outs was placed at the center of the Pepto Bismol booth. Brand ambassadors encouraged event attendees to take photos with the cut-out and distributed Pepto thunder sticks to help pump-up the crowd for the competition.

Bi-Lingual Street Team Marketing: Boost Mobile Launch



Locations: Chicago, IL; San Francisco, CA; Los Angeles; CA; Boston, MA; Detroit, MI; St. Louis, MO; Kansas City, MO; Phoenix, AZ; Tucson, AZ; Albuquerque, NM; Portland, OR; Seattle, WA; Baltimore, MD; Long Island, NY; New York, NY; Joliet, IL; Orlando, FL; Louisville, KY; Cleveland, OH; Garden City, NY; Riverside, CA; Cincinnati, OH; Yonkers, NY

Attack! street teams headed to 28 different markets over a 6 month period to help promote Boost Mobile’s newest service plan launch. Bi-lingual brand ambassadors distributed flyers and  interacted with local residents at Hispanic cultural parades, events and festivals. To complement the Boost Launch, promotional staff executed staged mock protests at various high-traffic locations. Spanish speaking street teams drew attention with Boost Mobile picket signs and chants, encouraging passersby to learn more about available Boost services.