Animated Attack! street teams invaded the streets of New York, Stamford, Boston and Washington to help promote Bloomberg’s Terminal Stock User Guide.Â Brand ambassadors interacted with passers-by, introducing Bloomberg products while handing outÂ informational flyers and branded lanyards.
Locations: Los Angeles, CA; Denver, CO; Chicago, IL
To complement the Arizona Office of Tourismâ€™s advertising campaign, Attack! helped construct day spas in office buildings across three major markets.Â Â Over the course of the program, professional masseuses gave out 3,482 massages while brand ambassadors handed out over Arizona 30,000 postcards. Each pop-up day spa used ambient lighting, soothing music and scenic backdrops of beautiful Arizona landscapes to create a relaxing, vacation-like atmosphere.
Location:Â Los Angeles, CA; Pasadena, CA
Attack! brand ambasadors were at John Wayne Aiport and Los Angeles Intermational Airport to greet attendees of the 2009 Nestle Marketing Summit with snacks, bottled water and directions after the travelers’ flights.Â The friendly and helpful teams were a welcome change to the usual baggage claim experience and succeeded in getting the visitors excited about the summit.
Check out more Nestle marketing campaigns.