The Mr. Peanut 5K Race Activation

Consumer engagement with a costumed character at a experiential marketing event

Mr. Peanut at the Mr. Peanut 5K.

Mr. Peanut in the landscape of the experiential marketing event focused on Consumer Engagement

With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.

Four Loko: Costumed Characters

Location: New York, NYC

Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumed zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.

Check out the video from the night here!

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Costumed Characters: Planters Naturally Remarkable Tour

Locations: Los Angeles, CA; Nashville, TN; Louisville, KY; Chicago, IL; New York City, NY;  Tarrytown, NY; Clifton Park, NY; Latham, NY; Stanhope, NJ; Newton, NJ;  Washington, DC; Milwaukee, WI; Boston, MA; Columbus, OH; Pittsburgh, PA; Omaha, NE; Suffolk, VA; Chicago, IL; Houston, TX; East Hanover, NJ; New Orleans, LA; Fayetteville, AR; Chicago, IL, Little Rock, AR; Ft. Smith, AR

Planters enlisted in Attack! brand ambassadors to spread the brand’s mission of providing smart snacking options through a multi-market tour of the nation.

The Naturally Remarkable Tour featured an array of consumer events from large scale activations to grassroots community events and everything in between. Attack! brand ambassadors and costumed characters created memorable brand experiences through positive consumer engagement at every touch-point. The teams distributed warmed samples of new Planters products and manned gaming stations while directing audiences to the Planters Facebook page to learn more about the tour. Naturally, most event attendees could not resist a photo opportunity with the iconic Mr. Peanut!

Brand Ambassadors: Ride the Ducks

Location: San Francisco, CA

Attack! street teams hit the busy streets of San Francisco to reinvigorate awareness around Ride the Ducks’ unique amphibious landing craft tours of the city. Proudly flying branded balloons and dancing through the city, Attack!’s energetic brand ambassadors and a lively costumed character of the city-tour group’s mascot, Splash grabbed both locals’ and tourists’ attention. The teams distributed promotional flyers and coupons while offering interested audiences details on Ride the Ducks’ services!

Street Teams: Propel Fuels Stations Launch

Location: Chula Vista, California

Attack! brand ambassadors are back again promoting a popular new low cost, alternative fuel in Southern California. Over the course of four days, street teams  set up Propel Fuel tents at local gas stations, distributing flex fuel coupons, gift cards and flyers to visitors and passerbys.  A costumed brand ambassador dressed as a clown was on site to interact with consumers who were interested in learning more about the new product. Brand ambassadors answered questions regarding the alternative fuel and shared key environmental benefits that Propel provides.

Costumed Character: Mr. Peanut

Costumed-Character-MrPeanut-DC

Costumed-Character-Mr-PeanutLocation: Washington, D.C.

Professional Attack! brand ambassadors visited the Corp’s Network’s annual conference to help promote Planter’s partnership with the organization. A costumed brand ambassadors dressed as Planter’s signature mascot, Mr. Peanut, posed for photos with event attendees. Promotional Planter’s giveaways were distributed to all conference guests.

Brand Ambassadors: Cotton Bowl

Attractive-female-brand-ambassadors

Costumed-Brand-AmbassadorsLocation: Arlington, TX

Attractive promotional models and brand ambassadors headed to the Cotton Bowl in Arlington, TX to help promote Samsung’s newest cellular phone release. Brand ambassadors interacted with event guests and invited passers to participate in photo ops and football toss activities. Promotional teams on branded segways encouraged attendees to sign-up for the Samsung competition to win free giveaways and prizes.

Brand Ambassadors and Costumed Characters: Pump the Pressure

pump-up-the-pressure-specialty-staffLocation: Annapolis, MD; Dover, DE

Attack! brand ambassadors and costumed characters visited shopping malls in Annapolis to educate consumers about a simple and easy fix to the problem of weak water pressure. Roaming “costumed” Attack! staff, dressed in robes, distributed flyers and interacted with shoppers. Meanwhile at the main booth the promotional staff spread word about the campaign with a live shower demonstration, a prize wheel with give-aways and TV screens.