Attack! Takes Over L.A. Area for BeWell Expo

The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, “This is only happening over the weekend? Why not every day?” With over 1 million attendees, the expo has become a yearly event not to be missed!

SF Giants Game Day Distribution

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Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed coupons and collateral through consumer interaction with over 40,000 fans during the game.

Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!

 

Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Street Teams: Fresh Direct

Locations: Greater New York, NY; Northern New Jersey, NJ

Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth in both markets!

Brand Ambassadors: Ride the Ducks

Location: San Francisco, CA

Attack! street teams hit the busy streets of San Francisco to reinvigorate awareness around Ride the Ducks’ unique amphibious landing craft tours of the city. Proudly flying branded balloons and dancing through the city, Attack!’s energetic brand ambassadors and a lively costumed character of the city-tour group’s mascot, Splash grabbed both locals’ and tourists’ attention. The teams distributed promotional flyers and coupons while offering interested audiences details on Ride the Ducks’ services!

Promotional Models: Style Network Jerseylicious

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Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

Flyer Distribution: Bobbi Brown’s Secret of the Universe

Location: New York, NY; Boston, MA; San Francisco, CA; Chicago, IL; San Diego, CA

 Attack! Brand Ambassadors visited five major markets nationwide to help promote Bobbi Brown’s brand new cosmetic concealer line. Street teams brought delight and excitement to passerbys by handing out Bobbi Brown branded totes and giveaways. Street teams distributed informational flyers to interested consumers and delivered key speaking points to educate fans about the Secret of the Universe Concealer.

 

Street Teams: Propel Fuels Stations Launch

Location: Chula Vista, California

Attack! brand ambassadors are back again promoting a popular new low cost, alternative fuel in Southern California. Over the course of four days, street teams  set up Propel Fuel tents at local gas stations, distributing flex fuel coupons, gift cards and flyers to visitors and passerbys.  A costumed brand ambassador dressed as a clown was on site to interact with consumers who were interested in learning more about the new product. Brand ambassadors answered questions regarding the alternative fuel and shared key environmental benefits that Propel provides.

Health Brand Ambassadors: Adidas Retail Promotion


Locations: New York, NY; Los Angeles, CA; Chicago, IL; San Francisco, CA; Washington, D.C.

Attack! brand ambassadors headed to local gyms in five major markets to help promote Adidas retail stores. Enthusiastic and engaging brand ambassadors distributed informational Adidas flyers and coupons. Gym members were encouraged to test the new Adidas Training Kit, complete with a jump rope, exercise band and pedometer.