The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, â€œThis is only happening over the weekend? Why not every day?â€ With over 1 million attendees, the expo has become a yearly event not to be missed!
Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
Experiential Marketing: Los Angeles County
The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!
Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL
Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.Â Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!
As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.Â Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!
Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth inÂ both markets!
Location: San Francisco, CA
Attack! street teams hit the busy streets of San Francisco to reinvigorate awareness around Ride the Ducksâ€™ unique amphibious landing craft tours of the city. Proudly flying branded balloons and dancing through the city, Attack!â€™s energetic brand ambassadors and a lively costumed character of the city-tour groupâ€™s mascot, Splash grabbed both localsâ€™ and touristsâ€™ attention. The teams distributed promotional flyers and coupons while offering interested audiences details on Ride the Ducksâ€™ services!
Attack! promotional models headed to the busy streets ofÂ New York Â to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!
Location: New York, NY; Boston, MA; San Francisco, CA; Chicago, IL; San Diego, CA
Â Attack! Brand Ambassadors visited five major markets nationwide to help promote Bobbi Brown’s brand new cosmetic concealer line. Street teams brought delight and excitement to passerbys by handing out Bobbi Brown branded totes and giveaways. Street teamsÂ distributedÂ informational flyers to interested consumers and delivered key speaking points to educate fans about the Secret of the Universe Concealer.
Location: Chula Vista, California
Attack! brand ambassadors are back again promoting a popular new low cost, alternative fuel in Southern California.Â Over the course of four days,Â street teamsÂ set up Propel Fuel tents at local gas stations, distributing flex fuel coupons, gift cards and flyers to visitors and passerbys.Â A costumed brand ambassador dressed as a clown was on site to interact with consumers who were interested in learning more about the new product. Brand ambassadors answered questions regarding the alternative fuel and shared key environmental benefits that Propel provides.
Attack! brand ambassadors headed to local gyms in five major markets to help promote Adidas retail stores. Enthusiastic and engaging brand ambassadors distributed informational Adidas flyers and coupons. Gym members were encouraged to test the new Adidas Training Kit, complete with a jump rope, exercise band and pedometer.