In-Store Sampling: Holistic Select

Brand-Ambassadors-Holistic-SelectLocations: Saskatoon, SK; Brooklin, ONT; Victoria, BC; Oakville, ONT; Orleans, ONT; Toronto, ONT; Hamilton, ONT; Regina, SK; London, ONT; Mississaugua, ON

Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.

Street Marketing: Target PFresh Ambassadors & Wrapped Vehicle

Locations: Chicago, IL; Washington, D.C.

Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.

Flyer Distribution: Fresh Direct Summer Street Teams


Location: New York City, NY; Stamford, CT

Attack! street teams headed out to NYC to help promote Fresh Direct’s newest food delivery service. Summer brand ambassadors distributed catalogs, card coupons and premium samples of coffee grounds, snack packs and 4-Minute Meals. Street teams interacted with pedestrians and encouraged consumers to look into the new service now available in the Hamptons area.

Street Team Marketing: Amtrak 3D Interactive Murals

Markets: Fresno, CA; Irvine, CA; Los Angeles, CA; Roseville, CA; Stockton, CA

Attack! sent out fun and energetic brand ambassadors to lend a hand in Amtrak’s newest travel campaign. During each event, interactive street murals were created by professional 3D artists to promote the Amtrak motto, “Travel Made Simple.” Promotional brand ambassadors distributed coupons and informational pamphlets on Amtrak services while passersby watched artists design each intricate train mural.

In-Store Demonstrations: Livescribe Smart Pen

Locations: Indianapolis, IN; Denver, CO; Houston, TX; Dallas, TX; Cleveland, OH; Austin, TX; Chicago, IL; Cincinnati, OH; Columbus, OH; Kansas City, MO; Minneapolis, MN; Oklahoma City, OK; San Antonio, TX; St. Louis, MO; New York, NY; Miami, FL; Orlando, FL; Tampa, FL; Boston, MA; Ft. Lauderdale, FL; Philadelphia, PA; Washington, D.C.; Baltimore, MD; Long Island, NY; Los Angeles, CA; Oakland, CA; San Diego, CA; San Jose, CA; San Francisco, CA; Honolulu, HI; Las Vegas, NV; Orange County, CA; Phoenix, AZ; Seattle, WA

Attack! hired and managed 51 product specialists across 28 markets to execute in-store demonstrations of Livescribe’s Pulse Smartpen at local Best Buy stores.  Scribes performed 6 -8 demo events each in an effort to drive brand/product awareness and introduce consumers to the Pulsepen’s primary capabilities. Performance and success were measured using information such as number of product demos performed, individual store consumer traffic, sales of the Pulse Smartpen, and throughput from the campaign-specific coupon. Attack! brand ambassadors also incorporated Social Media (Facebook and Twitter) to encourage Best Buy visits and publicize the device (resulting in 28,909 online impressions and 313 click-thrus to LiveScribe sites!). 25,962 total demos were conducted and close to 18,000 coupons distributed.

Street Team Stealth Distribution: Batman Arkham Asylum

Locations: Orlando, FL; Daytona Beach, FL; Melbourne, FL; Sacramento, CA; Stockton, CA; Modesto, CA; Denver, Co; Miami, FL; Ft. Lauderdale, FL; Phoenix, AZ; Cleveland, OH; Minneapolis, MN; St. Paul, MN; Tampa, FL; St. Petersburg, FL; Sarasota, FL; Seattle, WA; Tacoma, WA; Houston, TX; Detroit, MI; Atlanta, GA; Washington D.C., WA; Dallas, TX; Fort Worth, VA; Boston, MA; San Francisco, CA; San Jose, CA; Philadelphia, PA; Chicago, IL; New York, NY; Los Angeles, CA

To increase excitement for the new release of Batman: Arkham Asylum, Attack! Street Teams hid Security Access Cards in select locations. The 20 city stealth distribution targeted gamer hang out’s such as comic-book shops, gaming retailers, and college campuses. Each of the 18,000 Security Cards distributed led gamers to a secret website that allowed exclusive access to the game. Batman: Arkham Asylum sold 593,000 units in the first 4 days of sale.

Social Media Campaign: Jamba Juice’s “Twitter Blitz”


Locations: New York City, Chicago, Los Angeles, San Francisco, Sacramento and San Diego

To extend the Jamba Juice street team campaign to online consumers and influencers, Attack! created a twitter account (@JambaJuiceLvr) and promoted the brand’s printable Feel Good Bucks to twitter influencers and users in six markets.  Street teams tweeted their locations in advance, updated live from the field with photos, and interacted with Jamba Juice fans to build  interest in-between street team deployments.  Within a 10 week period over 1,500 users were “following” the account and over 86,620 online impressions were made!

(Interested in learning more?  Sign up for Attack!’s free webinar on Social Media here!)

Buzz Marketing: Jamba Juice



Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA

Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000.  Now that’s cool.

Branded Italian Ice Carts: Orignial Penguin SoHo Grand Opening




Location:  New York, NY

The classic apparel brand Original Penguin opened a new retail location in SoHo, and handsome Attack! brand ambassadors were on-hand to help celebrate.  Two brand ambassadors manned branded Italian Ice Carts in the store’s trendy neighborhood, sharing the refreshing iced treats with passersby. Each treat was given alongside a promotional card, redeemable at the new Original Penguin store.  The carts served close to 2,500 servings over the four-day execution.

Street Teams: Krystal’s Blitz Energy Drink




Locations:  Nashville, TN; Knoxville, TN; Birmingham, AL; Chattanooga, TN

To promote Krystal’s new energy drink, “Blitz”, guerrilla street teams distributed coupons at key nightlife events in Alabama and Tennessee.  Uniformed teams of four interacted directly with consumers and shared product info with young men and women out enjoying the evening.  Close to 8,000 coupons were distributed over the course of the program.