Brand Ambassadors: USTA Midwest

Location: Mason, OH

The United States Tennis Association (USTA) Midwest Section enlisted in Attack!s experiential services to raise awareness of the league’s free one-year junior membership promotion. Attack! brand ambassadors managed membership sign-up stations at the USTA Midwest Tournament while engaging guests with information on the benefits of  junior membership. A prize wheel featuring tennis oriented gifts such as racquets and branded t-shirts further enticed curious event-attendees to learn more about the USTA’s membership options. Ensuring all event attendees were aware of the  promotional offer, Attack! street teams created excitement throughout tournament grounds by signing up and directing interested guests to the prize wheel!

Brand Ambassadors: Delaware State Lottery


Location: Wilmington, DE & Newark, DE

Attack! brand ambassadors had the pleasure of stirring buzz around the Delaware State Lottery at the 7th Annual Spark Summer Music Series – eight weeks of the hottest local bands on the Delaware music scene. While offering information on the Lottery’s various games, brand ambassadors delighted audiences with $5 and $1 Instant Win Scratch Off tickets! The Attack! team also kept guests informed about nightly Prize Pack drawings taking place between band sets by distributing sign-up cards and helping interested event-goers to get involved.

Brand Ambassadors: Target Read Across America

Target-Brand-Ambassadors

Location: New York, NY

In order to help put books in kids’ hands and foster learning, Target partnered with Read Across America for a fun, educational promotion.  Professional Attack! brand ambassadors were on site to see the promotion through and keep things running smoothly.  A costumed Cat in the Hat was also on site to help promote and interact with participants. The event helped to connect consumers with Target and also raised 25,000 books for students in public schools.

Specialty Staff: Dreamforce Carolers

Specialty-Staff-SugarCRM-CarolersLocation: San Francisco, CA

Attack! brand ambassadors headed to San Francisco’s Moscone Center to help promote SugarCRM during Dreamforce 2010. Street teams of carolers serenaded Dreamforce attendees with SugarCRM melodies set to classic Christmas songs, including, “The 12 Days of Dreamforce” and “Deck the Halls (with Overpriced CRM).” Friendly brand ambassadors distributed song books highlighting the benefits of SugarCRM and encouraged interested passers to visit the SugarCRM website to learn more.

Black Friday Street Teams: Carolina West Wireless Flyering

CWW Black Friday Brand Ambassadors

CWW Black Friday Flyer DistributionsLocation: Taylorsville, NC; Wilkes, NC; Lenoir, NC; Hickory, NC

To give shoppers a little extra energy on Black Friday, Attack! brand ambassadors visited local shopping centers to pass out treats and promote Carolina West Wireless (CWW) services. Street teams handed out cups of warm hot cocoa and donuts to early shoppers. Brand ambassadors on segways distributed informational flyers and postcards to interested passers. Street teams also headed to the parade in Taylorsville, NC to spread the word about CWW and distribute hot chocolate and coffee to attendees.

Costumed Characters: Soap.com Mob

Soap-Costumed-Characters-Street-Teams

Soap-Brand-Ambassadors-and-Costumed-Characters

Locations: New York, NY

Energetic Attack! brand ambassadors headed out to the busy streets of New York City to help promote Soap.com’s latest deals. A team of over 30 promotional models were decked out in Soap.com costumes as they interacted with interested passers. Street teams encouraged consumers to visit the Soap.com site and posed to take photos with fans of the site.

Publicity Stunt: Santa Monica Place Mall Hot & Cold Game

Location: Santa Monica, CA

Groups of energetic Attack! street teams headed to the Promenade to help promote the grand opening of the Santa Monica Place Mall. Dressed in color-coded t-shirts, loud, enthusiastic brand ambassadors engaged with local shoppers in the largest game of hot and cold. Promotional teams directed shoppers to the mall by telling them whether they were “warmer” or “colder” to the mall’s location. Shoppers that reached the mall were congratulated, cheered on and applauded by excited brand ambassadors. Check out the video to catch a glimpse of all the excitement the promotion created!

Promotional Event: Propel Fuel Station Launch

Propel-Fuel-San-Jose-Promotional-Street-Team

Propel-Fuel-Promotional-Brand-Ambassador

Locations: Fremont, CA; San Jose, CA; Oakland, CA; Placerville,CA; Concord, CA; Roseville, CA; Berkeley, CA; Sacramento, CA; Palo Alto, CA; Redwood City, CA

Enthusiastic Attack! street teams visited local fuel stations in Northern California to help promote the launch of Propel Fuel. Over the course of 3 days, energetic brand ambassadors constructed Propel Fuel tents where gift card giveaways and free schwag were distributed. Promotional staff members interacted with customers who were interested in Propel fuel and answered questions regarding the new flex- and bio-diesel fuels.

Event Marketing: Degree Live Nation Sampling

Degree-Live-Nation-Promotional-Street-Teams

Live-Nation-Degree-Sampling-Brand-Ambassadors

Locations: Tampa, FL; Dallas, TX; Charlotte, NC; Atlanta, GA; Virginia Beach, VA; Indianapolis, IN

Attack! nightlife brand ambassadors headed to various Live Nation concerts and events to help promote Degree’s latest products.  Stationed at busy concert entrances and exits, promotional brand ambassadors interacted with event attendees and distributed free samples of Degree products. Energetic promotional street teams visited Live Nation concerts which included performances by John Mayer, Kings of Leon, Brad Paisley, Toby Keith, Jonas Brothers, Sugarland, Rascal Flats, Tom Petty and Maroon 5.

Promotional Brand Ambassadors: Salvation Army Samaritans

Salvation-Army-Street-Team-Marketing-San-Diego

Salvation-Army-Brand-Ambassadors-Santa-Monica-CA

Locations: Anaheim, CA; Long Beach, CA; Pasadena, CA; San Diego, CA;S Santa Monica, CA; Sherman Oaks, CA; San Francisco, CA

Attack! brand ambassadors visited popular shopping malls and grocery stores to help promote Salvation Army’s random acts of kindness campaign. Promotional street teams helped local residents with their daily errands and became the city’s good Samaritans for the day. During the promotion, enthusiastic brand ambassadors helped customers open doors and carry shopping bags.  Attack!’s good Samaritans also distributed promotional magnets and eco-friendly reusable bags while encouraging customers to donate goods to the Salvation Army.