A portrait of the how the liquor was prepared in the experiential activation. The placement and premium distributions allowed trial and consumer engagement.
Brand Ambassadors and promotional models recorded thoughts and feelings of samplers who tried the Malibu Black Rum samples.
Attack! teams up with Malibu Rum to promote Malibu Black Rum in several cities of Connecticut for liquor promotions. Brand ambassadorsÂ focused on consumer engagementÂ at theseÂ events, while theyÂ gathered the thoughts and feelings of the samples that were being distributed. The night life crowd embraced the power of the rum, which were accompanied by festive Halloween brand premiums like black beaded necklaces, and posters for decoration.
When 2012â€™s Lawless was released to DVD, Attack!â€™s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendeesâ€™ love for all things automotive with Lawlessâ€™s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gangâ€™s illegal activities. Many people had seen the movie and thought â€œLawless did a great job of portraying gangster films in an older time period.â€ While prohibition and distilleries were also central to the plot, one man wanted to know: â€œDid you bring any moonshine?!â€
The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, â€œThis is only happening over the weekend? Why not every day?â€ With over 1 million attendees, the expo has become a yearly event not to be missed!
Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
Attack! teams up with First Niagara Bank in bringing holiday cheer to consumers for the Â shopping season. Brand ambassadorsÂ work together to provide free gift wrapping to thousands of costumers throughout Pennsylvania and New York. FirstÂ NiagaraÂ was a able to build a presenceÂ through consumer engagement while giving the gift of giving for the holidays.
With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.
In Newark, New Jersey Attack! Marketing projects Ferrero Rocherâ€™s seasonal holiday chocolate product launch.Â Brand Ambassadors served as in-store demonstrators educating shoppers of different variations of the holiday favorite to consumers, while collecting feedback on which selection they desired most. The people of New Jersey got to taste the sweet sensation of, as they say in French,Â chocolat.
Brand Ambassadors hit the road for a SEC mobile tour starting in Texas, headed to the Florida Gator Bowl. Promotional sunglasses, t-shirts, and bottle openers were handed out to generate awareness of the Taxslayer.com brand and its software.
Attack! setup booths alongside the rally bus outside of stadium parking lots to educate tailgaters on the tax preparation software advantages. People of all ages were able to bring something back and enjoy some good o’l college football.