Malibu Rum on Halloween

Experiential marketing with Malibu Black Rum Liquor Promotion. Consumer engagement involved.

A portrait of the how the liquor was prepared in the experiential activation. The placement and premium distributions allowed trial and consumer engagement.

Brand ambassadors distributing liquor samples through consumer engagement

Brand Ambassadors and promotional models recorded thoughts and feelings of samplers who tried the Malibu Black Rum samples.

 

Attack! teams up with Malibu Rum to promote Malibu Black Rum in several cities of Connecticut for liquor promotions. Brand ambassadors focused on consumer engagement at these events, while they gathered the thoughts and feelings of the samples that were being distributed. The night life crowd embraced the power of the rum, which were accompanied by festive Halloween brand premiums like black beaded necklaces, and posters for decoration.

Lawless DVD Released with New Twist

Brand Ambassadors involved in consumer engagement with premium distributionBrand Ambassadors distribute branded collateral in a experiential marketing event. WMLawlessDVDRelease3

When 2012’s Lawless was released to DVD, Attack!’s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendees’ love for all things automotive with Lawless’s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gang’s illegal activities. Many people had seen the movie and thought “Lawless did a great job of portraying gangster films in an older time period.” While prohibition and distilleries were also central to the plot, one man wanted to know: “Did you bring any moonshine?!”

Attack! Takes Over L.A. Area for BeWell Expo

The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, “This is only happening over the weekend? Why not every day?” With over 1 million attendees, the expo has become a yearly event not to be missed!

Rumchata Liquor Sampling

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Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour around Connecticut during the holiday season. Promotional models engaged with consumer interaction and distributed samples as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.

SF Giants Game Day Distribution

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Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed coupons and collateral through consumer interaction with over 40,000 fans during the game.

Wheat Thins Six Flag Activation

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Attack! goes to Six Flags Massachusetts with Brand Ambassadors, Street Teams, and Field Market Managers to promote Wheat Thins. Samples were distributed, mobile check-ins were made, and a presence was created through consumer interaction. With over a thousand in attendance, Wheat Thins took their bold flavors to new heights at Six Flags theme park.

Attack! wrapping it up with First Niagara

Attack! Brand Ambassadors work toward Consumer Engagement in First Niagara Bank Activation

Attack! Brand Ambassadors work toward Consumer Engagement in First Niagara Bank Activation

 

Attack! teams up with First Niagara Bank in bringing holiday cheer to consumers for the  shopping season. Brand ambassadors work together to provide free gift wrapping to thousands of costumers throughout Pennsylvania and New York. First Niagara was a able to build a presence through consumer engagement while giving the gift of giving for the holidays.

 

Ambassador’s bring out the chocolates in Newark, New Jersey

In Newark, New Jersey Attack! Marketing projects Ferrero Rocher’s seasonal holiday chocolate product launch. Brand Ambassadors served as in-store demonstrators educating shoppers of different variations of the holiday favorite to consumers, while collecting feedback on which selection they desired most. The people of New Jersey got to taste the sweet sensation of, as they say in French, chocolat.

Taxslayer tailgates the SEC Conference

Brand Ambassadors hit the road for a SEC mobile tour starting in Texas, headed to the Florida Gator Bowl. Promotional sunglasses, t-shirts, and bottle openers were handed out to generate awareness of the Taxslayer.com brand and its software.

Attack! setup booths alongside the rally bus outside of stadium parking lots to educate tailgaters on the tax preparation software advantages. People of all ages were able to bring something back and enjoy some good o’l college football.

 

Street Teams hand out ‘Pretty Powerful’ samples to women.

New York City, NY; Chicago, IL; Los Angeles, CA

To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, “Pretty Powerful” is geared towards all women, regardless of age or ethnicity.

The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.  The street team was even able to direct traffic into Bloomingdale’s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.