Our Event for Sebastian Professionals had Everyone Seeing Fireworks!

The folks over at Sebastian Professionals believe style should be unique, fierce, and make a statement. Attack! kept their company’s philosophy in mind when we coordinated a four day activation during the week of Fourth of July.

We didn’t just want our attendees to be aware of Sebastian’s products, we wanted them to build a preference for Sebastian’s products by the end of our activation! To establish a long-lasting, deep commitment to the product family, we developed a program that was  filled with cocktails, product demonstrations, and branded merchandise.

We also had fabulous hairstylists lead a hands-on workshop for participants with promotional models and mannequin heads to discuss the current trends in styling.

What best way to conclude this fierce and stylish week than with a yacht party complete with fireworks!

Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!

 

Sharkies meet Tough Mudders: perfect sampling synergy

Markets: Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed what was missing from the energy rejuvenation market: organic sports chews.  At Tough Mudder obstacle course races (“The Toughest Event on the Planet!”), where participants try themselves against a 10-12 mile course designed by British Special Forces veterans, Attack! Stationed sampling tents, supplying competitors with energy and encouragement.

Why choose Tough Mudder?  First, it’s an ideal place to demonstrate a product that’s all about convenience and on-the-go usage.   Plus, presence at an event that represents the “ultimate” in fitness testing provides positive halo effects and social/viralization possibilities, especially since participants in these types of events are often key influencers in the fitness community, with some being trainers or coaches themselves.  And the Tough Mudder event schedule provided complementary penetration in important Sharkies markets.

An experience for youth that’s “Army Strong!”

Markets: New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S Army’s Strength In Action Tour was intended to reach out to young people all across the U.S.A. and promote a healthy and active lifestyle.  As executed by Attack!, tour attractions included a squad of brand ambassadors  who led those youngsters in athletic competitions, fitness demos, even rock climbing and the chance to experience a flight simulator.

Recipient of a recent PROMO Magazine PRO Award, the tour was cited for showing “what life in the Army would be like, an experiential strategy drives a high level of pre-qualified candidates and dispels any preconceived notions candidates might have.”  The campaign also worked in concert with the Army’s existing support of NASCAR and other sponsorships, delivering a tangible example of what “Army Strong” represents as a personal growth and career path.

We pour a little Licor — via brand ambassador activation

Markets: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! splashed into bars and clubs all across the country to launch the popular Spanish spirit Licour 43.  A sweet, light-bodied yellow liquor that’s enormously popular elsewhere, its heritage actually dates back to the days of the Roman Empire, and we leveraged that heritage as part of the brand story we articulated as part of the sampling engagement.

Attack! contemporized the brand for American audiences by deploying brand ambassadors using iPads, branded event apparel and more to get the product in front of patrons, and drive on-prem and off-prem trial.  Our brand ambassadors and the targeted venues were carefully chosen to provide the right lifestyle matchups, and give Licour 43 the right kind of brand-appropriate exposure with the right segment.

Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Hooplaha: Brand Ambassadors

Location: Brooklyn, New York

Attack! stationed brand ambassadors near Prospect Park to intrigue park goers in the newly launched lifestyle website Hooplaha. The website is maintained by its members who post inspiring photos, positive quotes, uplifting stories and things that they do happily in their everyday lives. Attack! promoted the website by distributing flyers, signing people up for the website on the spot and most importantly encouraging people to smile.

Once people who registered for the site found out they were eligible to win a prize for just signing up, they really started smiling!

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!