Our Event for Sebastian Professionals had Everyone Seeing Fireworks!

The folks over at Sebastian Professionals believe style should be unique, fierce, and make a statement. Attack! kept their company’s philosophy in mind when we coordinated a four day activation during the week of Fourth of July.

We didn’t just want our attendees to be aware of Sebastian’s products, we wanted them to build a preference for Sebastian’s products by the end of our activation! To establish a long-lasting, deep commitment to the product family, we developed a program that was  filled with cocktails, product demonstrations, and branded merchandise.

We also had fabulous hairstylists lead a hands-on workshop for participants with promotional models and mannequin heads to discuss the current trends in styling.

What best way to conclude this fierce and stylish week than with a yacht party complete with fireworks!

Outdoor Marketing: Landshark Poolside Parties

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Landshark-promotional-event-flamingo-casino-las-vegasLocation: Las Vegas, NV

Attack! spokesmodels and brand ambassadors headed to Las Vegas to help promote Landshark Beer at the famous Flamingo Hotel and Casino. Friendly, energetic brand ambassadors interacted with hotel guests at poolside and distributed Landshark giveaways and leis. Enthusiastic emcees also hosted poolside competitions and games. The energetic crowd at the Flamingo pool met “The Landshark Fin Queen” promotional model who encouraged guests to try the newest Landshark beverages.

Event Sampling: Coffee-mate

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Locations: New Orleans, Atlanta, Washington D.C. and Chicago

To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle cookbooks) and live performances by Attack M.C.s, singers, and pots n’ pans percussionists.  The talented staff, all dressed in Coffee-mate chef uniforms, used AdWalker technology to distribute coupons.

For more info, click here to read the article Event Marketer magazine featured on the campaign.

Publicity Stunt: VISA; Bastille Day!

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Location: San Francisco

In order to drive traffic to VISA’s new sport-oriented travel website, www.fanwithaplan.com, Attack! created an authentic rugby experience in downtown S.F.. A branded rugby field, rugby players and costumed brand ambassadors drew passing consumers in with rugby themed competitions and prize giveaways. Over 10,000 flyers were distributed, and website traffic increased by 70% in the week following the event!

Read more on the VISA Bastille Day marketing campaign.

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College Marketing: DarkWatch: Campus Infiltration

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Locations: Over 20 college campus

To promote the new video game ‘DarkWatch‘, Attack! executed a college campus marketing campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.

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