The folks over at Sebastian Professionals believe style should be unique, fierce, and make a statement. Attack! kept their companyâ€™s philosophy in mind when we coordinated a four day activation during the week of Fourth of July.
We didnâ€™t just want our attendees to be aware of Sebastianâ€™s products, we wanted them to build a preference for Sebastianâ€™s products by the end of our activation! To establish a long-lasting, deep commitment to the product family, we developed a program that was Â filled with cocktails, product demonstrations, and branded merchandise.
We also had fabulous hairstylists lead a hands-on workshop for participants with promotional models and mannequin heads to discuss the current trends in styling.
What best way to conclude this fierce and stylish week than with a yacht party complete with fireworks!