Attack! brand ambassadors visited six major markets to create buzz for the newest Mini Cooper Countryman. Professional drivers drove around in a 2011 Countryman with a real Classic Mini attached to the top!Â Street teams stopped at high traffic city locations to distribute promotional giveaways and informational MINI booklets.
Location: Miami, FL
Attack! created a customized, wrapped ’63 Cadillac Deville to increase brand exposure and booth attendance for skin care company Galderma at this year’s American Academy of Dermatology Convention.Â The Galderma Caddy displayed the company’s booth # and roamed popular streets surrounding the event, targeting convention attendees at local hotels and restaurants.
Location: New York, New York
At the peak of the holiday shopping season, Attack! sent groups of female brand ambassadors to Manhattan to kick off of WeTV’s â€œPledge 24 in 2010â€ event. The branded WeVolunteer truck made three staged stops around high-traffic shopping areas, getting passersby to pledge 24 hours of community service in 2010 via kiosk stations within the WeVolunteer truck, which served as an impossible to ignore mobile billboard.
Locations: New York, Los Angeles, San Francisco, Chicago and Miami
Attack! stage the ambient introduction of MINI Cooper‘s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact urban areas. Attack drivers also served as brand ambassadors, handing out branded products, 500 spec sheets, and over 1,000 ‘Clubman’ focus books.
Learn more about the MINI Cooper marketing campaign.