We pour a little Licor — via brand ambassador activation

Markets: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! splashed into bars and clubs all across the country to launch the popular Spanish spirit Licour 43.  A sweet, light-bodied yellow liquor that’s enormously popular elsewhere, its heritage actually dates back to the days of the Roman Empire, and we leveraged that heritage as part of the brand story we articulated as part of the sampling engagement.

Attack! contemporized the brand for American audiences by deploying brand ambassadors using iPads, branded event apparel and more to get the product in front of patrons, and drive on-prem and off-prem trial.  Our brand ambassadors and the targeted venues were carefully chosen to provide the right lifestyle matchups, and give Licour 43 the right kind of brand-appropriate exposure with the right segment.

Brand Ambassadors: Axe College Invasion

Locations: Austin, TX; Baton Rouge, LA; Boston, MA; Cincinnati, OH; Houston, TX; Knoxville, TN; Long Beach, CA; Los Angeles, CA; Raleigh, NC; Seattle, WA; Tampa, FL; Cincinnati, OH;  Philadelphia, PA; New York, NY;  Minneapolis, MN; Seattle, WA; New York, NY; Austin, TX; Richmond, VA

Axe Body Spray’s slogan, “Even Angels will Fall” sums up the experience Attack!s brand ambassadors bestowed on colleges around the country!

Attack! coordinated and executed a college tour of over 40 campuses around the country in support of the nationwide launch of Axe Body Spray’s new fragrance. Brand ambassadors possessing  the beauty and qualities of an angel distributed Axe Excite samples to thousands of eager fellows at each campus. The personable promotional models were even a hit with the female student population with many requesting extra samples for their significant others!

Brand Ambassadors: Men’s Warehouse

Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

Promotional Models: Style Network Jerseylicious

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Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

Tour Management: XBox 360 Kinect

Location: New York, NY; Atlanta, GA; Norfolk, VA; Orlando, FL; Miami, FL; Tampa, FL; Boston, MA; Chicago, IL; Dallas, TX; Los Angeles, CA; Las Vegas, NV; Minneapolis, MN

Attack! brand ambassadors toured the country and visited various malls to help promote the new Xbox Kinect. The tour staff had a great time bringing awareness to the new product by demonstrating how the games worked and encouraged shoppers to participate as well. Tour managers supervised on-site set-up, booth activations and staff scheduling. Energetic brand ambassadors interacted with booth guests and encouraged consumers to sign-up for Xbox Kinect updates.

Promotional Models: TOMMY Street Teams

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Tommy-Hilfiger-Brand-Ambassadors-Sampling-CouponsLocations: White Plains, NY; New York, NY; Georgetown, DC;

Attack! promotional models headed to local Tommy Hilfiger stores located in popular mall destinations to help promote the newest TOMMY clothing line. Energetic brand ambassadors interacted with shoppers, encouraging them to learn about the new line. Promotional spokesmodels dressed in TOMMY gear distributed the Zine, a miniature magazine featuring TOMMY products and lifestyles. Promotional coupons were also attached to each Zine for shoppers to enjoy!

Street Marketing: Target PFresh Ambassadors & Wrapped Vehicle

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Locations: Chicago, IL; Washington, D.C.

Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.

Outdoor Marketing: Landshark Poolside Parties

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Landshark-promotional-event-flamingo-casino-las-vegasLocation: Las Vegas, NV

Attack! spokesmodels and brand ambassadors headed to Las Vegas to help promote Landshark Beer at the famous Flamingo Hotel and Casino. Friendly, energetic brand ambassadors interacted with hotel guests at poolside and distributed Landshark giveaways and leis. Enthusiastic emcees also hosted poolside competitions and games. The energetic crowd at the Flamingo pool met “The Landshark Fin Queen” promotional model who encouraged guests to try the newest Landshark beverages.

Hispanic Marketing: La Curacao

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Locations: Los Angeles, CA; Anaheim, CA; San Bernadino, CA; Chino, CA

Attack! bi-lingual brand ambassadors headed to the streets of Southern California to help promote the grand opening of La Curacao store locations. Street teams passed out flyers at Latino community weekend events and interacted with festival attendees to inform them about the closest La Curacao locations. Interested attendees were also encouraged to enter a sweepstakes to win a a package of La Curacao products.

Outdoor Event Marketing: Pepto Fourth of July

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Location: New York, NY

During the Fourth of July, Attack! brand ambassadors headed to New York to attend the annual Nathan’s Hot Dog Eating Contest. Enthusiastic and knowledgeable spokesmodels helped promote Pepto Bismol products at the event. A giant hot dog contest illustration with head cut-outs was placed at the center of the Pepto Bismol booth. Brand ambassadors encouraged event attendees to take photos with the cut-out and distributed Pepto thunder sticks to help pump-up the crowd for the competition.