Experiential Marketing: Chegg Textbook Rentals



Locations: Fullerton, CA (Fullerton College); Tucson, AZ (University of Arizona), Fresno, CA (Cal State Fresno), Villanova, PA (Villanova University), Reno, NV (University of Nevada Reno), Long Beach, CA (Cal State University Long Beach),; San Marcos, CA (CSU San Marcos), Chico, CA (Cal State Chico)

Attack! college-activation brand ambassadors headed to a west coast college campuses to help promote Chegg’s book rental program. Promotional spokesmodels interacted with students at Chegg kiosks placed in university bookstores.  Interested students were encouraged to sign-up for the program on multimedia platforms available at each service station.

Street Team Marketing: Men’s Wearhouse Suit Drive



Locations: New York, NY; Chicago, IL; San Francisco, CA; Washington, DC

Attack! promotional models headed out to busy city streets in New York, Chicago, San Francisco and Washington D.C. to help promote the Men’s Wearhouse National Suit Drive.  The suit drive collects donated dress clothes to give to those in need of formal attire. Brand ambassadors held large display posters and created buzz around the program dressed in only boxer shorts and a tie. The annual suit drive will be running throughout September with the goal of collecting 100,000 donated suits by the end of the month.

Nightlife Promotional Models: Labatt Blue Light Beer


Locations: Detroit, MI; Saratoga, NY; Pittsburgh, PA; Syracuse, NY; Columbus, OH; Buffalo, NY; Rochester, NY; Cleveland, OH

Attack! promotional brand ambassadors headed out to popular bars to help promote Labatt’s Canadian Light Beer. Nightlife ambassadors were decked out in matching electric blue outfits and helped distribute samples of the newest beer to interested consumers. Branded flyers and giveaways were also passed out during the night to help spread the word amongst local bar hoppers.

Event Marketing: State Farm 2010


Locations: Omaha, NE

Attack! event brand ambassadors attended the Omaha-Maha Music Festival in Nebraska to help promote State Farm’s 2010 Insurance campaign. Trained promotional spokesmodels interacted with festival guests and informed attendees about the benefits of State Farm programs. Branded t-shirts with different State Farm slogans such as, “I’m no accident,” were distributed along with informational flyers.

Tour Management: Ford Warriors in Pink

Markets: Sacramento, CA, Peoria, IL, Richmond VA, Boise, ID, Atlanta GA, Tyler, TX, Ottumwa, IA, Salt Lake City, UT, Minneapolis, MN, Philadelphia, PA, Pittsburg, PA, Sioux City, IA, Syracuse, NY, Columbus, OH, Helena, MT, Kalamazoo, MI, Elmira NY

Attack!’s professional brand ambassadors and managers were sent out into the field to help promote Ford’s Warriors in Pink National tour. Stationed around multimedia centers filled with Ford products and services, promotional spokesmodels interacted with event attendees and engaged in great conversations about the newest ford vehicles. The tour will be continuing until early Winter in November 2010.

Event Marketing: Spot Events Smart Device

Markets: Atlanta, GA; Chicago, IL; New York City, NY; San Francisco, CA

Tech savvy Attack! brand ambassadors attended a series of events supporting the launch of a new smart  mobile device, The Kin. Promotional spokesmodels interacted with nightlife audiences and gave complete mobile demonstrations. Event attendees were also encouraged to test out the mobile unit  to have a first-hand experience with the new product.

Promotional Sampling: Neutrogena Beauty

Market: New York City, NY

Attack! hired energetic Brand Ambassador Models in their 20′s to sample Neutrogena products in New York City’s Times Square.  Their mission was to spread positive brand awareness amongst surrounding crowds by handing out postcard sized product samples of a new Neutrogena beauty line. In addition to sampling, the Brand Ambassadors greeted and drove people into the Times Square Walgreens location to experience an exciting in-store event.

Event Marketing: Bacardi Black Eyed Peas Tour

Backardi Spokesmodels

Locations:  Jacksonville, FL; Tampa, FL; Nashville, TN; Birmingham, AL; Columbus, OH; Lexington, KY; Hampton, VA; Washington, DC; New York, NY; Boston, MA; Uncasville, CT; Uniondale, NY; Philadelphia, PA; Pittsburgh, PA

To complement the nationwide Black Eyed Peas tour, Attack! sent young, attractive spokesmodels to Bacardi sponsored concert after-parties nationwide.    In each city, the models engaged with guests as green screen operators, entrance greeters and VIP hostesses.  The ladies created positive and memorable experiences for all Bacardi VIPs and party guests.

Street Teams: CityMint iPhone App Flyering

Location: Manhattan, New York

Attack! sent street teams into the streets of NYC to promote CityMint’s new iPhone application, which allows users to view menus from local restaurants and place take-out/delivery orders without making a phone call.  Street teams visited two populated areas of the city to increase CityMint awareness  with the tagline “NYC’s most popular iPhone app.”  Over 2,000 flyers were distributed at each location.

Spring Break Marketing: AVP Pro Beach Volleyball




Location:  Panama City, FL

Attack! promotional models invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP)  first event of the 2009 season (co-sponsored by Crocs).   The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out flyers and channeling the fun-loving, healthy and fit image of the AVP.