Hooplaha: Brand Ambassadors

Location: Brooklyn, New York

Attack! stationed brand ambassadors near Prospect Park to intrigue park goers in the newly launched lifestyle website Hooplaha. The website is maintained by its members who post inspiring photos, positive quotes, uplifting stories and things that they do happily in their everyday lives. Attack! promoted the website by distributing flyers, signing people up for the website on the spot and most importantly encouraging people to smile.

Once people who registered for the site found out they were eligible to win a prize for just signing up, they really started smiling!

Safe in Common – Needle Stick Safety Advocacy Tour: Brand Ambassadors

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Location:  Boston, MA; New Orleans, LA;  New York, NY; Washington, DC;  Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;  San Antonio, TX;  Philadelphia, PA;  San Diego, CA;  Los Angeles, CA;  San Francisco, CA;  Houston, TX;  Las Vegas, NV

Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand Ambassadors went into action and Attack!’d.  The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awareness campaign of improving healthcare worker safety while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

Street Teams: Fresh Direct

Locations: Greater New York, NY; Northern New Jersey, NJ

Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth in both markets!

Brand Ambassadors: Men’s Warehouse

Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

Promotional Models: Style Network Jerseylicious

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Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

Flyer Distribution: Bobbi Brown’s Secret of the Universe

Location: New York, NY; Boston, MA; San Francisco, CA; Chicago, IL; San Diego, CA

 Attack! Brand Ambassadors visited five major markets nationwide to help promote Bobbi Brown’s brand new cosmetic concealer line. Street teams brought delight and excitement to passerbys by handing out Bobbi Brown branded totes and giveaways. Street teams distributed informational flyers to interested consumers and delivered key speaking points to educate fans about the Secret of the Universe Concealer.

 

Street Teams: Propel Fuels Stations Launch

Location: Chula Vista, California

Attack! brand ambassadors are back again promoting a popular new low cost, alternative fuel in Southern California. Over the course of four days, street teams  set up Propel Fuel tents at local gas stations, distributing flex fuel coupons, gift cards and flyers to visitors and passerbys.  A costumed brand ambassador dressed as a clown was on site to interact with consumers who were interested in learning more about the new product. Brand ambassadors answered questions regarding the alternative fuel and shared key environmental benefits that Propel provides.

Flyer Distribution: Santee Village Lofts

Location: Los Angeles, CA

To promote the opening of the new Santee Village Lofts, Attack! brand ambassadors headed to downtown Los Angeles to distribute flyers and other marketing material.  Enthusiastic brand ambassadors targeted high traffic areas and increased brand awareness by talking to prospective buyers.  Brand ambassadors also helped to drive traffic to the new location by inviting qualified buyers to an open house exhibition.

Street Teams: T-Mobile Lollipop Flyering

Locations: Miami, FL; New York, NY; Dallas, TX; Chicago, IL; Los Angeles, CA

Attack! brand ambassadors visited local T-Mobile stores in five major markets to help promote in-store mobile sales. Energetic teams of brand ambassadors passed out informational flyers and lollipops to interested customers. Street teams encouraged passers to learn more about T-mobile services and invited guests into the store to try out the latest mobile phones and applications.