Focus Groups: Kraft Foods



Location: Los Angeles, CA

Attack! sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration.  The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods.  Brand ambassadors shared specifics on the focus groups and relayed speaking points to the Fiesta’s attendees.  Close to a 700 information cards were distributed!