Kellogg’s It’s Morning Somewhere: Brand Ambassadors

Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

Event Marketing: Safeway’s ‘Eating Right’ Steals the Spotlight

Safeway-Brand-Ambassadors-and-Promotional-Staff

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Safeway-Promotional-Staff-in-Costumes

Location: San Jose, CA

At this year’s San Jose Rock ‘n’ Roll Marathon, Attack! promoted Safeway’s health conscious Eating Right brand to increase awareness of the chain’s “Spot Your Needs” dietary program. Attack staff educated consumers on the brand and offered personalized keepsakes for expo attendees by marrying digital photography and “First Place finish” green screen renderings. These extremely popular promo materials were given out in exchange for valuable consumer data. On race day, colorful costumed “Spot” characters lifted runners’ spirits by joining the race at various mile markers, and cheering runners on from the sidelines at the finish line.

Check out this video to get the full experience:

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