With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.
Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota
Who doesn’t love Nutella?Â Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.Â Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.Â Crowds of scholars walked away with thousands of samples and flyers!
Location: Union Square, New York City
Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheekyÂ hug and a fantastic photo opportunity.
Location: New York, New York
Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.Â Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.Â Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.
Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA
Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.Â The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.
Locations: Columbia, SC; Lexington, SC
Professional Attack! brand ambassadors hit the streets in Columbia and Lexington, SC to help promote Buffalo Wild Wings during a USC game day.Â Street teams distributed coupons and flyers to sports enthusiasts and conducted a ‘register to win’ booth in high traffic areas near the USC Campus.Â A costumed brand ambassador dressed as the Buffalo Wild Wings Mascot was on site to interact and engage consumers.
Attack! brand ambassadors visited six major markets to create buzz for the newest Mini Cooper Countryman. Professional drivers drove around in a 2011 Countryman with a real Classic Mini attached to the top!Â Street teams stopped at high traffic city locations to distribute promotional giveaways and informational MINI booklets.
Attack! photographers and brand ambassadors visited popular mall destinations during the holidays to raise awareness for Citibank and Toys-for-Tots. Enthusiastic brand ambassadors interacted with shoppers and encouraged passers to take a free holiday photo with their families. Participants were then directed to a website where they could download their photos online. For each photo taken, Citibank would donate $10 to the Toys-for-Tots foundation. Promotional teams also distributed canvas Citibank totes and hand-warmers to shoppers during the event.
Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.
Attack! brand ambassadors headed to San Francisco’s Moscone Center to help promote SugarCRM during Dreamforce 2010. Street teams of carolers serenaded Dreamforce attendees with SugarCRM melodies set to classic Christmas songs, including, “The 12 Days of Dreamforce” and “Deck the Halls (with Overpriced CRM).” Friendly brand ambassadors distributed song books highlighting the benefits of SugarCRM and encouraged interested passers to visit the SugarCRM website to learn more.