Street Team Staffing: Shop Smart, Ride BART

BART-Brand-Ambassadors-and-Promotional-Staff

Locations: San Francisco, CA; Berkeley, CA; Oakland, CA

Attack! street teams headed to busy public transportation stations in the Bay Area to help promote BART services before the holidays. Enthusiastic brand ambassadors distributed BART postcards good for free transportation services in December. Promotional teams interacted with BART riders and encouraged commuters to use public transportation this holiday season.

Publicity Stunt: Bark Wireless Mock Protest

Bark-Wireless-Publicity-StuntLocation: Hickory, NC

A large group of Attack! brand ambassadors headed to the Startown Plaza in Hickory to help promote Bark Wireless’ newest service plans. Street teams created home-made signs to “protest” against cellphone contracts and overage fees from more popular cellphone service providers.  Brand ambassadors distributed informational flyers and delicious cookies to local Black Friday shoppers as they passed the mob.  Passers who were interested in hearing more about the better services Bark has to offer were invited to visit the Bark store to learn more.

Black Friday Street Teams: Carolina West Wireless Flyering

CWW Black Friday Brand Ambassadors

CWW Black Friday Flyer DistributionsLocation: Taylorsville, NC; Wilkes, NC; Lenoir, NC; Hickory, NC

To give shoppers a little extra energy on Black Friday, Attack! brand ambassadors visited local shopping centers to pass out treats and promote Carolina West Wireless (CWW) services. Street teams handed out cups of warm hot cocoa and donuts to early shoppers. Brand ambassadors on segways distributed informational flyers and postcards to interested passers. Street teams also headed to the parade in Taylorsville, NC to spread the word about CWW and distribute hot chocolate and coffee to attendees.

Promotional Models: TOMMY Street Teams

Tommy-Hilfiger-Street-Team-Brand-Ambassadors

Tommy-Hilfiger-Brand-Ambassadors-Sampling-CouponsLocations: White Plains, NY; New York, NY; Georgetown, DC;

Attack! promotional models headed to local Tommy Hilfiger stores located in popular mall destinations to help promote the newest TOMMY clothing line. Energetic brand ambassadors interacted with shoppers, encouraging them to learn about the new line. Promotional spokesmodels dressed in TOMMY gear distributed the Zine, a miniature magazine featuring TOMMY products and lifestyles. Promotional coupons were also attached to each Zine for shoppers to enjoy!

Shopping Mall Sampling: L’Occitane San Francisco Brand Ambassadors

L'occitane-Brand-Ambassadors-at-San-Francisco-Center

L'occitane-Sampling-Brand-Ambassadors-San-Francisco

Locations: San Francisco, CA

Energetic Attack! brand ambassadors headed to the Westfield Mall located in downtown San Francisco to help promote the L’Occitane Natural Skincare line. Dressed in matching yellow shirts, friendly brand ambassadors distributed promotional samples and interacted with interested shoppers.  Promotional staff encouraged consumers to visit the mall’s L’Occitane store for a special celebrity guest appearance and to check out the newest skincare line available.

Brand Ambassadors: Cotton Mall Tour

Location: Newington, NH; Durham, NC; Atlanta, GA; Tucson, AZ; Flint, MI; Hoover, AL; Boise, ID; Littleton, CO; Roseville, MN; Las Vegas, NV; Portland, OR; Tampa, FL; Roseville, CA; Seattle, WA; Frisco, TX

Attack! Brand ambassadors visited malls across the country to promote the Cotton brand and bring to life the latest “The Fabric of Our Lives” campaign. This nationwide tour allowed shoppers to learn more about Cotton by showing them clothing samples and products. Local shoppers were also encouraged by brand ambassadors to step into the Cotton pop-up studio to record their very own “Fabric of Our Lives” jingle.

Costumed Characters: Soap.com Mob

Soap-Costumed-Characters-Street-Teams

Soap-Brand-Ambassadors-and-Costumed-Characters

Locations: New York, NY

Energetic Attack! brand ambassadors headed out to the busy streets of New York City to help promote Soap.com’s latest deals. A team of over 30 promotional models were decked out in Soap.com costumes as they interacted with interested passers. Street teams encouraged consumers to visit the Soap.com site and posed to take photos with fans of the site.

Publicity Stunt: Santa Monica Place Mall Hot & Cold Game

Location: Santa Monica, CA

Groups of energetic Attack! street teams headed to the Promenade to help promote the grand opening of the Santa Monica Place Mall. Dressed in color-coded t-shirts, loud, enthusiastic brand ambassadors engaged with local shoppers in the largest game of hot and cold. Promotional teams directed shoppers to the mall by telling them whether they were “warmer” or “colder” to the mall’s location. Shoppers that reached the mall were congratulated, cheered on and applauded by excited brand ambassadors. Check out the video to catch a glimpse of all the excitement the promotion created!

Street Marketing: Target PFresh Ambassadors & Wrapped Vehicle

Target-PFresh-wrapped-vehicle-and-street-team
Locations: Chicago, IL; Washington, D.C.

Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.

Promotional Event: Propel Fuel Station Launch

Propel-Fuel-San-Jose-Promotional-Street-Team

Propel-Fuel-Promotional-Brand-Ambassador

Locations: Fremont, CA; San Jose, CA; Oakland, CA; Placerville,CA; Concord, CA; Roseville, CA; Berkeley, CA; Sacramento, CA; Palo Alto, CA; Redwood City, CA

Enthusiastic Attack! street teams visited local fuel stations in Northern California to help promote the launch of Propel Fuel. Over the course of 3 days, energetic brand ambassadors constructed Propel Fuel tents where gift card giveaways and free schwag were distributed. Promotional staff members interacted with customers who were interested in Propel fuel and answered questions regarding the new flex- and bio-diesel fuels.