Rumchata Liquor Sampling

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Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour around Connecticut during the holiday season. Promotional models engaged with consumer interaction and distributed samples as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.

Ambassador’s bring out the chocolates in Newark, New Jersey

In Newark, New Jersey Attack! Marketing projects Ferrero Rocher’s seasonal holiday chocolate product launch. Brand Ambassadors served as in-store demonstrators educating shoppers of different variations of the holiday favorite to consumers, while collecting feedback on which selection they desired most. The people of New Jersey got to taste the sweet sensation of, as they say in French, chocolat.

Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Kellogg’s It’s Morning Somewhere: Brand Ambassadors

Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

Tour Management: XBox 360 Kinect

Location: New York, NY; Atlanta, GA; Norfolk, VA; Orlando, FL; Miami, FL; Tampa, FL; Boston, MA; Chicago, IL; Dallas, TX; Los Angeles, CA; Las Vegas, NV; Minneapolis, MN

Attack! brand ambassadors toured the country and visited various malls to help promote the new Xbox Kinect. The tour staff had a great time bringing awareness to the new product by demonstrating how the games worked and encouraged shoppers to participate as well. Tour managers supervised on-site set-up, booth activations and staff scheduling. Energetic brand ambassadors interacted with booth guests and encouraged consumers to sign-up for Xbox Kinect updates.

In-Store Sampling: Holistic Select

Brand-Ambassadors-Holistic-SelectLocations: Saskatoon, SK; Brooklin, ONT; Victoria, BC; Oakville, ONT; Orleans, ONT; Toronto, ONT; Hamilton, ONT; Regina, SK; London, ONT; Mississaugua, ON

Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.

Nightlife Promotional Models: Labatt Blue Light Beer

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Locations: Detroit, MI; Saratoga, NY; Pittsburgh, PA; Syracuse, NY; Columbus, OH; Buffalo, NY; Rochester, NY; Cleveland, OH

Attack! promotional brand ambassadors headed out to popular bars to help promote Labatt’s Canadian Light Beer. Nightlife ambassadors were decked out in matching electric blue outfits and helped distribute samples of the newest beer to interested consumers. Branded flyers and giveaways were also passed out during the night to help spread the word amongst local bar hoppers.

Street Team Sampling: vitaminwater

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Locations: Miami, FL; Los Angeles, CA; Cape Cod, MA

Attack! brand ambassadors helped promote vitaminwater’s latest flavors at local beaches in Florida, California, and Massachusetts. Street teams, armed with large coolers, distributed bottle samples of the popular drink to resident beach-goers. Promotional street team members interacted with passersby to help create new buzz around the newest flavor of Vitamin Water Zero.

In-Store Demonstrations: Livescribe Smart Pen

Locations: Indianapolis, IN; Denver, CO; Houston, TX; Dallas, TX; Cleveland, OH; Austin, TX; Chicago, IL; Cincinnati, OH; Columbus, OH; Kansas City, MO; Minneapolis, MN; Oklahoma City, OK; San Antonio, TX; St. Louis, MO; New York, NY; Miami, FL; Orlando, FL; Tampa, FL; Boston, MA; Ft. Lauderdale, FL; Philadelphia, PA; Washington, D.C.; Baltimore, MD; Long Island, NY; Los Angeles, CA; Oakland, CA; San Diego, CA; San Jose, CA; San Francisco, CA; Honolulu, HI; Las Vegas, NV; Orange County, CA; Phoenix, AZ; Seattle, WA

Attack! hired and managed 51 product specialists across 28 markets to execute in-store demonstrations of Livescribe’s Pulse Smartpen at local Best Buy stores.  Scribes performed 6 -8 demo events each in an effort to drive brand/product awareness and introduce consumers to the Pulsepen’s primary capabilities. Performance and success were measured using information such as number of product demos performed, individual store consumer traffic, sales of the Pulse Smartpen, and throughput from the campaign-specific coupon. Attack! brand ambassadors also incorporated Social Media (Facebook and Twitter) to encourage Best Buy visits and publicize the device (resulting in 28,909 online impressions and 313 click-thrus to LiveScribe sites!). 25,962 total demos were conducted and close to 18,000 coupons distributed.