Rumchata Liquor Sampling

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Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour around Connecticut during the holiday season. Promotional models engaged with consumer interaction and distributed samples as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Kellogg’s It’s Morning Somewhere: Brand Ambassadors

Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

Nightlife Promotional Models: Labatt Blue Light Beer

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Locations: Detroit, MI; Saratoga, NY; Pittsburgh, PA; Syracuse, NY; Columbus, OH; Buffalo, NY; Rochester, NY; Cleveland, OH

Attack! promotional brand ambassadors headed out to popular bars to help promote Labatt’s Canadian Light Beer. Nightlife ambassadors were decked out in matching electric blue outfits and helped distribute samples of the newest beer to interested consumers. Branded flyers and giveaways were also passed out during the night to help spread the word amongst local bar hoppers.

Street Team Sampling: vitaminwater

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Locations: Miami, FL; Los Angeles, CA; Cape Cod, MA

Attack! brand ambassadors helped promote vitaminwater’s latest flavors at local beaches in Florida, California, and Massachusetts. Street teams, armed with large coolers, distributed bottle samples of the popular drink to resident beach-goers. Promotional street team members interacted with passersby to help create new buzz around the newest flavor of Vitamin Water Zero.

In-store Promotion: Steaz Tea



Locations:   Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI

Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.  Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.  Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.

Event Marketing: Cholula at the Ski and Snowboard Fest

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Location: San Francisco, CA

At this year’s Ski and Snowboard Festival,  Attack brand ambassadors were on-site to get Cholula hot sauce in the mouths of festival attendees.  Snowboarders and bunnies alike were encouraged to taste “The Flavorful Fire”.   A pallet’s worth of individual Cholula bottles, plus 100 pounds of corn chips and over 500 cookbooks were distributed over a two day period.

Guerrilla Campaign: Medical Research Institute

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Locations: Los Angeles, Boston and Austin

To introduce the Medical Research Institute‘s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced promotional video was displayed at all gyms, offering those interested in-depth product info.  Whether it be passing out samples in the weight room at 24 Hour Fitness or at a high-traffic GNC store, staff delivered product information and coupons to the the target demographic, boosting sales, product awareness, and brand loyalty.

Learn more about the MRI RTD marketing campaign.

Wet-Sampling: MRI Sampling at GNC Stores Nationwide

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Locations: Over 50 stores across America

MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as MRI Brand Ambassadors. Engaging BA’s offered consumers samples of the delicious products, leading to a record boost in sales for MRI and GNC. 540 demos were executed in over 50 stores across America and approximately 43,000 samples and 13,000 coupons were distributed.

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Wet-Sampling: Ready to get CRUNK!!!

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Location: Los Angeles, Riverside and Irvine, California

Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

Learn more about the Lil’ Jon CRUNK!!! marketing campaign.

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