Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Bi-Lingual Brand Ambassadors: Q Pay

Location: New York, NY; Dallas, TX; San Francisco, CA

Attack! bi-lingual brand ambassadors participated in a large scale  in-store promotion  to drive awareness of a payment card among the Hispanic demographic. Attack! teams visited stores in cities surrounding three metropolises: New York, Dallas and San Francisco. The friendly Spanish-speaking staff distributed branded shirts, free sample cards and informative flyers to local shoppers.

Promotional Models: TOMMY Street Teams


Tommy-Hilfiger-Brand-Ambassadors-Sampling-CouponsLocations: White Plains, NY; New York, NY; Georgetown, DC;

Attack! promotional models headed to local Tommy Hilfiger stores located in popular mall destinations to help promote the newest TOMMY clothing line. Energetic brand ambassadors interacted with shoppers, encouraging them to learn about the new line. Promotional spokesmodels dressed in TOMMY gear distributed the Zine, a miniature magazine featuring TOMMY products and lifestyles. Promotional coupons were also attached to each Zine for shoppers to enjoy!

Promotional Sampling: Neutrogena Beauty

Market: New York City, NY

Attack! hired energetic Brand Ambassador Models in their 20′s to sample Neutrogena products in New York City’s Times Square.  Their mission was to spread positive brand awareness amongst surrounding crowds by handing out postcard sized product samples of a new Neutrogena beauty line. In addition to sampling, the Brand Ambassadors greeted and drove people into the Times Square Walgreens location to experience an exciting in-store event.

Placemat Distribution: Nickelodeon’s ‘Story Time’

Location: New York City, NY; Northern New Jersey, NJ

Attack! teams were sent into the field to promote Nickelodeon’s live show, ‘StoryTime’, by distributing 50,000 placemats in healthy family restaurants throughout Manhattan and northern New Jersey. Restaurants received placemats in two distribution waves, and Attack! staff worked with venue managers to ensure the mats were used during targeted dates.  Thousands of East Coast families were able to read about the show while dining, giving ‘StoryTime’ valuable exposure.

In-store Promotion: Steaz Tea

Locations:   Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI

Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.  Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.  Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.

In-store Promotions: Kellogg’s Mariachi Events

Location: Sahuarita, AZ; Queen Creek, AZ; Tucson, AZ; Nogales, AZ; Phoenix, AZ; Haines City, FL; Kissimmee, FL; Fort Wayne, IN; Indianapolis IN; Rochester, MN; Bellevue, NE; Las Cruces, NM; Carson City, NV; Sapulpa, OK; Miami, OK; Nashville, TN; Austin, TX; Lubbock, TX; San Antonio, TX; San Marcos, TX; Waco, TX

In an attempt to entertain consumers while advertising their brand, Attack! sent Mariachi bands to several Walmarts in different states. Attack! set up tables with Kellogg’s products as lively Mariachi bands played music to Walmart customers. The Mariachi Band campaign stretched to 22 cities throughout the country, and captivated the attention of Walmart shoppers.

In-store Promotions: Kellogs at Walmart



Locations:  Livermore, CA; Harbor, MI; Parkway Humble, TX; Edmond, OK; Midwest City, OK; Ardmore, OK; Schertz, TX;  St. Helens, WA;  Spring, TX;  San Antonio, TX; The Woodlands, TX; Orland Hills, IL

At Walmart locations across the country, Attack! worked to increase Kellogs’ brand and product awareness.  Kid-friendly brand ambassadors set-up branded booths offering complimentary face painting.  The booths were a huge hit, with children in line throughout the day.  Kellogs products  were featured at all booths, and brand ambassadors relayed key product points to interested parents and children.