Promotional Models: Style Network Jerseylicious

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Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

Newspaper Distribution: Beverly Hills Courier

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Location:  Beverly Hills, CA

A team of seven uniformed brand ambassadors spent three days on Rodeo Drive distributing copies of the Beverly Hills Courier and gathering entries for a giveaway sponsored by the publication.  Brand ambassadors were outgoing, well-spoken, and able to mix well with the upscale Beverly Hills crowd.  Email addresses were collected along with the giveaway entries, and close to 2,000 copies of the paper were distributed!

Newspaper Distribution: amNewYork @ Fashion Week

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Location: New York City

Attack! was out in full-force at one of the Big Apple’s most anticipated Spring events, Fashion Week.  Attack! brand ambassadors mingled with attendees at Bryant Park for four days, distributing 4,000 copies of amNewYork, the city’s premiere culture newspaper.

Guerrilla Marketing: Attack at NYC Fashion Week with Women’s Wear Daily

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Attack! was at New York’s Fashion Week once again, this time to promote Women’s Wear Daily, the city’s leading fashion, beauty and retail publication. The Attack staff was in the field for five consecutive days, distributing copies of the publication at key fashion shows around town. Energetic street teams targeted the lines outside of shows, ensuring a captive, fashion savvy audience genuinely happy to receive of copy of WWD!